The Indian government is regulating OTT content through IT Rules 2021 while promoting the AVGC-XR sector with initiatives like WAVES 2025 and IICT, fostering responsible creativity and digital innovation.
As per the annual report, JioStar now commands an estimated 34% share in television entertainment and over 85% in sports viewership
Streaming platforms are backing theatrical releases, which could enhance revenue and develop a market for niche films. Companies like Apple and Prime Video are co-producing films for theatrical runs, leveraging their audience data to attract talent and promote content effectively
“Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services,” said Roku founder and CEO Anthony Wood.
The partnership aims to strengthen and support India’s rapidly evolving Media and Entertainment industry, fostering innovation and nurturing the next generation of creative talent.
The Ministry of Electronics and Information Technology (MeitY) selected six entities, including Jio and IDfy, for its “Code for Consent: The DPDP Innovation Challenge.”
The appointment follows directives from the Parliamentary Standing Committee on Information and Technology, which asked the ministry to provide regular updates on D2M's progress.
The advisory issued to all licensed broadcasters and teleport operators brings an end to decades of reliance on these satellites for content distribution
The new model, expected to be announced soon, will allow creators to submit content or proposals directly, with decisions made via a faceless, rule-based process
As Applause turns eight, MD Sameer Nair sets his sights on theatrical films, reimagining IPs, and adapting Jeffrey Archer’s novels