2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
India is set to host the AI Impact Summit from February 15 to 20 at Bharat Mandapam in New Delhi, with Prime Minister Narendra Modi scheduled to inaugurate the event, according to the Ministry of Electronics and Information Technology.
AI changed discovery, audiences rejected noise, and trust emerged as marketing’s most valuable currency this year
Franchises, free originals and reality formats power a year of scale and intent
AI changed discovery, audiences rejected noise, and trust emerged as marketing’s most valuable currency this year
India is set to host the AI Impact Summit from February 15 to 20 at Bharat Mandapam in New Delhi, with Prime Minister Narendra Modi scheduled to inaugurate the event, according to the Ministry of Electronics and Information Technology.
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Low-quality AI-generated videos now make up a significant share of what users see on YouTube, raising concerns about platform quality, monetisation, and misinformation, according to new research by Kapwing.
Franchises, free originals and reality formats power a year of scale and intent
This growth is driven by a rise in pay TV households and industry experts say India’s history as a shared
screen market helps where families see OTT as additive, not substitutive to cable.