As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first

With Dhurandhar and Border 2, it has been a better time for tier-two and tier-three town cinemas than was the case in many months.

The civic body is all set to impose entertainment tax after Sept 2026, once the state urban development department gives its assent to the BMC.

Britain said yesterday Netflix, Amazon Prime Video, Disney+ and other streamers would be required to follow the same rules on content and accessibility as traditional broadcasters like the BBC. Two-thirds of households subscribe to at least one major streamer, with 85 percent of people using an on-demand service each month, compared to 67 percent who watch live TV, the government said.

Indian TV companies face a sharp rise in signal theft. Smuggled set-top boxes are illegally beaming channels abroad, hitting revenues hard. Broadcasters are urging the government for stronger measures. They propose mandatory watermarking and stricter subscriber verification. These steps aim to curb losses and protect the DTH and Cable industry's future.

JioStar has filed a criminal complaint in Maharashtra against ExpressVPN for offering services that can allow users to bypass geographical restrictions on its streaming platform, which was first reported by Storyboard18.

Paramount Skydance raised its bid for Warner Bros Discovery, intensifying a high stakes battle with Netflix as political pressure, investor pushback and regulatory scrutiny shape one of the media industry’s biggest takeover fights.

Actors like Sunny Deol witnessing a resurgence via hits like Gadar 2 and Border 2, prove that box office success and brand or social media traction are not necessarily linked.

The India AI Impact Summit has come to a close. Much of the coverage elsewhere has focused on mismanagement, mishappenings, the Galgotias University fiasco, and the political narratives that followed. That framing has dominated headlines.