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    60-Sec Soaps: Why are OTT players & brands betting big on mini dramas?

    • 13.06.2025
    • Exchange4media

    Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands, note industry players

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    OTT platforms tap AI for scripts, videos and virtual sets to cut costs

    • 13.06.2025
    • Exchange4media

    Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts

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    From chaos to control: How intelligence platforms are now central to influencer strategy

    • 13.06.2025
    • Exchange4media

    Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators, say experts

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    Airtel’s AI Malicious Link Detection Sparks Net Neutrality and Privacy Concerns, Says Internet Freedom Foundation

    • 12.06.2025
    • Medianama

    The Internet Freedom Foundation (IFF), a non-profit organisation, has flagged censorship risks associated with Airtel’s new artificial intelligence (AI)-powered internet filter, according to a blog post.

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    E-commerce, retail trade policies under discussions, says Commerce Minister Piyush Goyal

    • 12.06.2025
    • Storyboard18

    The Department for Promotion of Industry and Internal Trade (DPIIT) has already reached out to the National Traders' Welfare Board to gather suggestions aimed at framing a comprehensive national retail trade policy.

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    Pocket FM gives global influencers a good earful

    • 12.06.2025
    • IndianTelevision

    What begins as comic relief soon turns meditative.

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    US trade pact set for early nish: Piyush Goyal

    • 12.06.2025
    • The Economic Times

    India and the US are progressing towards a trade agreement. The target is before fall 2025. Piyush Goyal highlights India's strong position with existing FTAs with various nations. Discussions are ongoing with the US, EU, Peru, Chile, and Oman for further trade agreements. Goyal notes the world recognizes India's growing economic strength.

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    Meta launches AI-Powered video editing feature for everyday creators

    • 12.06.2025
    • Storyboard18

    Available through the Meta AI app, the Meta.AI website, and the Edits app, this new tool lets users experiment with creative visual styles using preset AI prompts — no editing experience required.

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    Explainer: Getty Images Vs Stability AI on Copyright Violations and Illegal Data Scraping

    • 12.06.2025
    • Medianama

    A High Court in London has started hearing the lawsuit that Getty Images has filed against Stability AI, an AI-based text-to-image generator. Getty accuses Stability AI of unlawfully scraping millions of copyrighted images to train their LLMs (Large Language Models).

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    Indian film stars’ political ambitions can dim box office allure, experts warn

    • 12.06.2025
    • Mint

    Vijay and Pawan Kalyan face potential audience alienation as they enter politics, risking their box office draw.

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