As MeitY proposes mandatory labelling, metadata tagging, and user verification for AI-generated and synthetic content, industry experts and legal commentators warn of steep compliance burdens, technical hurdles, and the potential chilling effect on satire and creativity.
Draft rules require major social media platforms to tag synthetic posts, embed permanent identifiers, and verify user declarations, with stakeholder feedback open until November 6, 2025.
New draft amendments to IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, require platforms to label synthetically generated information and ensure user declarations are verified.
YouTube is expanding the scope of its content moderation and taking on the role of an arbiter of identity rights with the rollout of its likeness detection technology for YouTube Creators.
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
HBO Max is introduce a rating system to let subscribers provide direct feedback on TV shows and movies they like — or hate — in order to provide more personalized content recommendations.
California has set aside $342 million in tax credits in a bid to jumpstart production of big-budget films, including a record $43.9 million for the next installment in the “Jumanji” franchise.
Netflix’s $120B market surge faces a test as it bets on ads and gaming for growth. While its ad-supported tier gains users, revenue impact is modest. Gaming, a $1B investment, has yet to drive engagement.
Deepfakes may now officially fall within the scope of regulation, under the new draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).