Advertising has continued to be a vital driver, with pre-movie advertisements and in-theater branding providing significant monetization opportunities
Emphasizing the importance of focusing on art, music, culture, and creativity at the Rising Bharat Summit 2025, Prime Minister Narendra Modi stated that entertainment is one of the largest global industries and is poised to expand further.
The confirmed names include industry heavyweights from across the world, promising high-level discussions on the future of content, technology, and audience engagement
In a world hungry for authentic stories and innovative entertainment, India is set to revolutionise the global media landscape.
Top stars who would earlier see at least one release annually are now taking two to three years to come up with new films, that are taking longer to complete.
Premium subscribers will now be able to search images alongside text as Google integrates multimodal capabilities to Lens technology
The government has said that private TV channels, authorised and cleared by the Ministry of Information & Broadcasting (MIB), were most welcome to be part of Prasar Bharati’s streaming platform WAVES.
TV drama ‘Adolescence’ has shocked and captivated audiences around the world, providing what campaigners say is a rare opportunity to tackle the largely hidden world of online misogyny and violence.
IT Secretary S Krishnan said DPDP Act rules are likely to be finalised in the six- eight weeks. Meanwhile, the government is considering local storage of AI models to curb data risks and prevent data outflow.
Services, primarily focused on entertainment programming, say they anticipate a 20% drop in viewership and engagement for non-sports genres like theirs and in most cases, find it wise to defer any new big-ticket releases until the end of the tournament