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    Sustainable Model for Independent Theatrical Cinema in India Launched by First Ray Films, Max Marketing

    • 24.09.2025
    • Variety

    Two Indian entertainment companies are teaming up to tackle one of the industry’s most persistent challenges: creating viable theatrical pathways for independent films in a market dominated by big-budget studio releases.

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    San Sebastian Creative Investors’ Conference: 7 Takeaways, From U.S. Tax Credit Hell to Europe’s Challenge of Scale and Ways Forward for Latin America

    • 24.09.2025
    • Variety

    Among speakers were CAA Media Finance’s Roeg Sutherland, 193’s Patrick Wachberger, Fremantle’s Christian Besper and now independent producer Domingo Corral

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    Canada’s TikTok Probe Flags Risks to Children’s Data—India’s DPDP Rules May Face Similar Challenge

    • 24.09.2025
    • Medianama

    TikTok collected children’s personal data without a valid need or interest, Canadian regulators have found after a 2.5-year probe. In a joint investigation, the Office of the Privacy Commissioner of Canada and three provincial privacy watchdogs examined whether the China-based platform lawfully used personal information and obtained meaningful consent, especially for targeted advertising and content personalisation.

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    WaveX expands footprint with seven new AVGC-XR incubation centers across India

    • 24.09.2025
    • Storyboard18

    WaveX, under the Ministry of I&B’s WAVES initiative, has launched seven new incubation centers for AVGC-XR startups across India. Startups gain advanced infrastructure, mentorship, and global exposure, with applications open for 15 slots per center.

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    Ashwini Vaishnaw bats for ‘Make in India’ film gear, model State cinema rules

    • 24.09.2025
    • Indian Broadcasting World

    Information and Broadcasting Minister Ashwini Vaishnaw on Tuesday made a strong pitch for local manufacturing of equipment such as big cameras used in the film industry as part of the government’s ‘Make in India‘ initiative.

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    Influencers cost sheet: Festive ad rates up 10-30%, short-form content sees 25-30% rise

    • 24.09.2025
    • Exchange4media

    With brands seeking engagement-led festive storytelling, micro & mid-tier creators are seeing faster fee inflation than celebrities; some creators are delivering outsized ROI, shared industry players

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    Festive advertising gets programmatic makeover; CTV & OTT at the forefront

    • 24.09.2025
    • Exchange4media

    While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix

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    With success rate of 30-40%, brands turning to AI for festive campaigns

    • 24.09.2025
    • Exchange4media

    Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards

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    Ultra-Wide Ad Format 5020×1080: The trend breaking social media norms

    • 24.09.2025
    • Exchange4media

    This cinematic aspect ratio, previously uncommon in social media advertising, is now gaining traction for its ability to deliver immersive, full-screen experiences

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    Microdrama boom opens new doors for actors and writers amid streaming slowdown

    • 24.09.2025
    • Mint

    While costs per show are almost one-fifth of an OTT series, these productions mean more work for both newer
    as well as existing talent.

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