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    YouTube introduces ‘Communities’ to boost fan interaction beyond video content

    • 02.07.2025
    • BestMediaInfo

    This new feature allows subscribers to start and moderate discussions, even in the absence of new video uploads

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    First Trailer For Christopher Nolan’s ‘The Odyssey’ Leaks Online

    • 02.07.2025
    • Deadline

    The first trailer for Christopher Nolan‘s The Odyssey, currently screening in theaters only, has leaked online.

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    ‘Squid Game Season 3’ clocks 60 million views; breaks Netflix record

    • 02.07.2025
    • Exchange4media

    This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix

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    Meta unveils unified campaign tools and AI features for WhatsApp business users

    • 02.07.2025
    • BestMediaInfo

    New additions include AI-driven product recommendations, message summarisation, and voice calling to improve customer engagement and service

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    Hold the Champagne: The Two AI Training/Copyright Decisions Released in the US Last Week Were a Mixed Bag for AI Developers

    • 01.07.2025
    • Hugh Stephens Blog

    Last week I wrote about the questionable ethics of META’s use of pirated content to train its AI model, Llama, pointing out the ethical issues involved with META’s admitted use of pirated online libraries, such as LibGen (Library Genesis), to feed content to Llama for training purposes.

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    Short OTT release window hurting theatrical footfalls?

    • 01.07.2025
    • Exchange4media

    Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office performances; need content for collective viewing, say others

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    We are prioritising choice for customers: Gaurav Gandhi on Prime Video Ads launch in India

    • 01.07.2025
    • Exchange4media

    Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has shared his views following Prime Video Ads launch in India

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    IICT begins admissions for AVGC-XR programs from August

    • 01.07.2025
    • Storyboard18

    The new institute, focused on the fast-growing AVGC-XR sector, that is Animation, Visual Effects, Gaming, Comics and Extended Reality, aims to nurture a globally competitive talent pool with a portfolio of 18 industry-aligned courses.

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    WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

    • 01.07.2025
    • Storyboard18

    Murugan pointed to sectors like streaming, gaming (with over 500 million players), AVGC-XR, and live events as major growth drivers of the ₹2.5 trillion media and entertainment industry.

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    Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

    • 01.07.2025
    • Storyboard18

    From Cadbury Silk’s personalized AI videos to Emami’s fully AI-generated film and Tata Gluco+’s rapid rollouts, brands in India are piloting campaigns entirely ideated and executed by AI— delivering speed, scale, and savings, but not without creative, legal, and ethical complexities.

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