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    India’s film industry debates ideal window: How long should movies stay in cinemas?

    • 09.04.2026
    • Mint

    Many still feel the window should be decided basis scale and theatrical potential of an individual title since
    there is no point holding back those that do not find any draw.

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    Breaking borders: Non-diaspora audiences from Saudi to Indonesia are getting hooked to Indian video, audio content

    • 09.04.2026
    • Mint

    Indian audio and video content is breaking out of traditional diaspora markets. Saudi Arabia, Egypt, the Philippines, and parts of Africa are now key export destinations, driven by cultural alignment, not just expats.

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    MIB extends suspension of news TV TRPs by 4 weeks, directs BARC to continue withholding ratings

    • 07.04.2026
    • StoryBoard18

    The ministry said the move is aimed at curbing “unwarranted sensationalism and speculative content” by some news channels, particularly in the context of the ongoing West Asia conflict, which it noted could create panic among viewers, especially those with connections to affected regions.

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    As celebrities launch AI avatars, how long could it be before legal risks catch up?

    • 07.04.2026
    • Mint

    Rhea Chakraborty’s AI avatar marks a new phase in celebrity monetization—offering
    scale, localization and cost gains, but raising legal, authenticity and deepfake risks in
    India’s evolving AI landscape.

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    Microsoft to invest $10 billion in Japan to expand AI and train workforce

    • 06.04.2026
    • Storyboard18

    Microsoft will invest 1.6 trillion yen in Japan over four years to expand AI and cloud, train 1 million workers by 2030, and deepen cybersecurity and data sovereignty partnerships

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    TRAI aims to regulate free ad-supported streaming TV (FAST) apps like Samsung TV Plus

    • 06.04.2026
    • Medianama

    The Telecom Regulatory Authority of India (TRAI) has released a consultation paper to develop a regulatory framework for Application-based Linear Television Distribution (ALTD) services, a category that includes Free Ad-Supported Streaming Television (FAST) services, which include apps like Samsung’s TV Plus or Xiaomi TV+.

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    Chanchal Kumar takes charge as I&B Secretary on April 1

    • 06.04.2026
    • BestMediaInfo

    The 1992-batch IAS officer from the Bihar cadre succeeds Jaju, who has now been assigned as Secretary, Ministry of Development of North Eastern Region

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    Regional languages to drive next phase of growth for microdrama apps in India

    • 06.04.2026
    • Mint

    Regional stories have strong emotional appeal, and in the short, mobile-first micro-drama format, they can
    travel easily across digital platforms, experts say.

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    10 key takeaways from TV Ratings Policy 2026

    • 05.04.2026
    • BestMediaInfo

    A comprehensive reading of the new TRP policy replacing the 12-year-old guidelines, tracing how it evolved and what it could mean for the wider media business

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    JioHotstar enters micro content race with Tadka, debuts 100+ shows on day onef

    • 05.04.2026
    • BestMediaInfo

    Built for quick consumption, Tadka offers short, high-impact stories across genres, as JioHotstar looks to create a structured alternative to the chaotic short-form content ecosystem

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