Filmmaker Rohit Shetty yesterday called for greater unity across India’s film industries, saying terms such as Bollywood, Kollywood and Tollywood only create unnecessary divisions and do little to reflect the true spirit of Indian cinema.

The Prime Minister also raised concerns around trust and safety, particularly the growing difficulty of verifying the authenticity of AI-generated content. One of the ideas discussed was watermarking AI-generated text, images and outputs to improve traceability and credibility.

As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore

The strategy, formalized across multiplexes in 2025, is proof that reasonable pricing can lure large segments
back to cinemas.

The newly launched body will bring together multiple regional film industries under a single national framework, with the Producers Guild of India joining as chief patron and institutional partner

From OpenAI’s ChatGPT on WPL to Canva on Shark Tank India, tech platforms are buying into high-reach sports and prime-time IPs to build mass visibility and trust beyond digital-only marketing

At CES 2026, Disney unveils short-form vertical video plans for Disney+ alongside new ad measurement tools, signalling a push to make the streamer a daily destination.

Storyboard18 had first reported about The Ministry of Information and Broadcasting (MIB) referring the Direct-to-Mobile (D2M) broadcasting proposal to a committee of secretaries.

As artificial intelligence becomes deeply embedded in economies, institutions, and everyday life, the need for a common global approach has never been clearer. The AI Impact Summit 2026 responds to this moment by proposing a shared framework that places people, the planet, and long-term progress at the centre of AI development.