The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and services’ under the restricted category prohibited from advertising by law.
That YouTube is to video what Google is to the internet is undeniable. Globally, people spend a billion hours a day, every day on the platform.
Year 2024 is set to be the year when the advertising industry bids farewell to third-party cookies and prepares for a more privacy-conscious era where identity reigns supreme.
Mumbai: India’s Chandrayaan-3 mission landed on the moon, and on YouTube, millions aimed for their own "moonshots". In 2023, aspirants in India connected over navigating UPSC prep - sharing a knowing laugh and finding solidarity with Sandeep Bhaiyya.
OTTplay has announced the strategic on-boarding of aha, an addition to its premium content lineup. aha offers Telugu and Tamil-language content.
U.S. streaming giants were already in an uncomfortable position after Canada reined them in with first-time spending obligations to support the production of homegrown movies and TV series.
French telecoms regulator Arcom has published the 2023 edition of its online content consumption report. Covering movies, TV shows, live sports and similar content, the report aims to map French internet users' consumption habits from both legal and illegal sources.
Members of the Science Fiction and Fantasy Writers Association have no trouble envisioning an AI-centered future, but developments over the past year are reason for concern.
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry.
Next week, senior Disney executives and Reliance officials from its headquarters in Mumbai are likely to fly to London for the proposed meeting, said the two sources, declining to be named as the talks are private.