From the application of GenAI at scale and an evolving streaming TV landscape to the expected deprecation of third-party cookies, Amazon Ads believes that the year 2024 is going to be a ‘defining year of change for advertisers’.

As per reports, the streaming platform has been ‘internally’ discussing various strategies to monetise its two-year-old gaming business for various months now.

Mumbai: The excitement surrounding the Mumbai Festival 2024 now reaches new heights with the launch of the influencer marketing activity to raise awareness of the festival.

Harit Nagpal, MD & CEO, Tata Play, recently unveiled his book ‘Adapt: To Thrive, Not Just Survive’. In the book, he talks about striking a balance between storytelling and business knowledge, and how adapting to the changing times is key.

Ernest Cline, the author of 'Ready Player One,' and Dan Farah, the producer of the 2018 film, are also on board with the company, Readyverse, which is being developed alongside AI and metaverse firm Futureverse.

Spectrum TV select customers will have access to the ad-supported version of Disney+ starting Thursday. The access comes as part of the landmark deal struck between Charter Communications and the Walt Disney Company in September.

On Thursday, Secretary S Krishnan of the Ministry of Electronics & Information Technology (MeitY) launched ERNET India’s cutting-edge web portal tailored for educational institutions.

The Cellular Operators Association of India (COAI) has proposed that 4-5 large traffic-generating (LTG) platforms like OTTs responsible for the disproportionate traffic growth on telecom networks should bear the equitable share of costs.

In an effort to tackle online piracy, Lithuania has started issuing fines to online pirates. Thus far, fifty people have been handed a €140 fine, mostly for sharing pirated movies on the private torrent tracker Linkomanija.