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    From online to on-ground innovations, a look at Viacom18 Studios marketing strategy for Fighter movie

    • 02.02.2024
    • BestMediaInfo

    From launching the #ThankYouFighter campaign to executing on-ground innovations and media takeovers, discover how #Fighter made an impact on the collective consciousness.

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    Information and Broadcasting Ministry gets Rs 4,342 crore in interim budget

    • 02.02.2024
    • BestMediaInfo

    The finance minister made it clear that she was presenting the interim Budget for 2024-25 and the government will present the "full budget in July"

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    Interim Budget 2024: Glimpses into technological boom!

    • 02.02.2024
    • Indiantelevision

    Mumbai: With the unveiling of the Interim Budget 2024 by union minister of finance Nirmala Sitharaman, a wave of anticipation and excitement sweeps across industries.

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    India aims to secure 10% of IPRs in 6G technology: MeitY official

    • 02.02.2024
    • Telecom.com\EconomicTimes

    Deploying 6G technology poses significant challenges, requiring meticulous attention to standards to overcome the complexities associated with advancements in telecommunication.

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    Will AI mean the death of music, or herald a new era of creativity?

    • 02.02.2024
    • Telecom.com\EconomicTimes

    Netz is played through an augmented-reality headset that tracks gestures to create corresponding outputs, like notes or chords.

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    YouTube Passes 100M Subscribers for Music and Premium Services

    • 02.02.2024
    • The Hollywood Reporter

    The Alphabet-owned video platform said Thursday that it now has more than 100 million subscribers to YouTube Music and YouTube Premium services.

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    Social sites need a mechanism to verify their users: MoS IT Rajeev Chandrasekhar

    • 01.02.2024
    • Telecom.com\EconomicTimes

    The government has no issues with anonymous accounts on social media but platforms should develop a mechanism to verify users so that in case of any unlawful activity, they can be identified.

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    Disney and Viacom18 likely to close deal in Feb: Reports

    • 01.02.2024
    • exchange4media

    Disney and Viacom18 have reached an agreement as per which the former will sell 60 per cent of its units to Viacom18, media networks have reported. The deal is set to close this month, reports said.

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    Prime Video to generate $2bn+ incremental ad revenue: Omdia

    • 01.02.2024
    • Indian Broadcasting World

    Following the debut of Amazon’s ad-supported Prime Video service this week, a new analysis from advisory firm Omdia reveals the streaming platform is set to generate more than $2bn in incremental ad revenue in 2024, its launch year.

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    Advertising networks are investing big in AI: here’s the why and how

    • 01.02.2024
    • BestMediaInfo

    Recently, WPP has revealed intentions to allocate £250 million for investments in AI in the year 2024. Last week, Publicis Groupe announced an investment of €300 million in AI.

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