India’s Connected TV audience base has grown by 87% in a year, according to the Ormax OTT audience report

In August, Universal Music India announced that it had entered into a strategic partnership with Maddock Films
and its newly formed music label Mad For Mussic.

NITI Aayog has released a new report projecting that Artificial Intelligence (AI) could add between $500 and $600 billion to India’s GDP by 2035. AI for Viksit Bharat: The Opportunity for Accelerated Economic Growth positions AI as the key lever for India to achieve 8% annual growth.

Video platform says it has paid more than $100 billion to creators and media companies from 2021-24

The streamer will make its belated debut in smaller markets like Bangladesh, Brunei, Cambodia, Laos, Macau, Mongolia, Pakistan and Sri Lanka, with 'IT: Welcome to Derry' among its first big premieres.

In recent months, studios have started to sue AI companies that allow users to generate images and videos of copyrighted characters. They characterize the alleged theft of their content as an existential threat to Hollywood.

The move helps explore a new category of IPs (intellectual properties) while extending the viewer’s journey on
the app beyond passive watching into an interactive experience.

The law, passed in November, initially applied to platforms such as Meta’s Facebook and Instagram, TikTok, and Snapchat, before being expanded in July to include YouTube, following complaints about its earlier exemption.

YouTube is leveraging Google's AI capabilities, including Gemini. A new tool called "Peak Points" is slated to roll out next year, which will use AI to identify the most engaging moments within popular content, allowing brands to place their ads when audience attention is at its highest.