Platforms have eliminated mega outdoor advertising initiatives and cut down on multiple appearances by the lead cast, instead focusing on digital and influencer marketing.
The defining trends of 2023 were artificial intelligence, chatbots and even more artificial intelligence. Given what an industry disruptor AI has proved to be, however, it’s quite likely that this year could shape up along similar lines.
Zee hiked the price of its bouquets by over 9-10%, while Sony's bouquet prices have gone up by 10-11%. Disney Star is yet to unveil its new bouquet pricing.
A BMW bike and a house in Mumbai, homegrown short video apps are fuelling big ambitions for content creators from small towns.
With different GenAI models working on cloning voices, they can create a five-hour-long audiobook within minutes or even dub an entire OTT web series in 10 different languages.
When piracy-related news is delivered via press release, the information provided is rarely enough to fully understand the bigger picture.
Stage is a Haryanvi and Rajasthani content focused OTT app that will offer viewers a plethora of entertainment formats like web series, movies, short films, standup comedy, poetry, folk art and much more
From the application of GenAI at scale and an evolving streaming TV landscape to the expected deprecation of third-party cookies, Amazon Ads believes that the year 2024 is going to be a ‘defining year of change for advertisers’.
As per reports, the streaming platform has been ‘internally’ discussing various strategies to monetise its two-year-old gaming business for various months now.
Mumbai: The excitement surrounding the Mumbai Festival 2024 now reaches new heights with the launch of the influencer marketing activity to raise awareness of the festival.