Post-apocalyptic horror film '28 Years Later' is doing well at the box office, with $100 million in revenue in its first two weeks.
The UK government has put a dampener on improvements to the UK’s high-end TV tax credit as it responds to the various demands made by the influential Culture, Media & Sport Committee (CMSC) earlier this year.
The discussions have also covered ideas such as big celebrity interviews and faster-turnaround documentary projects, according to the report.
MAGNA predicts above average ad spend resilience in 2025 neutralizing the impact of ad spend on cyclical events in 2024 led by National Elections & T20 World Cup. In 2025 MAGNA expects dynamic ad spend in Finance, Media, Pharma, Technology, Gaming and Retail, while Automotive and Electronics might lag
With constraints now been lifted, paving the way for Over-the-Top (OTT) platforms, Distribution Platform Operators (DPOs), and even large advertiser consortiums to float or invest in independent audience measurement bodies.
The expansion strategy will primarily focus on South India, with significant growth also planned in smaller cities and towns.
“They do have Deep Packet Inspection (DPI) systems, and currently, they are incorporating AI, obviously,” said Mazay Banzaev and Ana D, of Amnezia VPN, in an interview with MediaNama’s managing editor, Sashidhar KJ.
One of the most interesting developments that I have seen in the recent past, since the mass proliferation of Artificial Intelligence (AI) tools like ChatGPT, is the launch of Public Relations for AI (AI PR for short) and “Generative Engine Optimisation” (GEO), which is meant to help clients get their brands visible in AI outputs.
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences