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    How Gen AI is redefining creative potential into perpetual momentum

    • 23.10.2025
    • Exchange4media

    AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates

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    YouTube rolls out time-limit option for Shorts to curb excessive scrolling

    • 23.10.2025
    • Exchange4media

    The new addition is part of YouTube’s broader initiative to prevent excessive screen time among its users

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    Are influencers now powering box office numbers?

    • 23.10.2025
    • Exchange4media

    From Dharna Durga to Apoorva Mukhija to Niharika NM, creators are now integral to a film’s success as they draw the social audience, note experts

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    Top Five Concerns with MeitY’s Draft Synthetic Information Rules

    • 23.10.2025
    • Medianama

    In a bid to obtain a clear legal basis for synthetic information regulation, the Ministry of Electronics and Information Technology (MeitY) released a draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

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    Television Govt proposes tighter AI-content, deepfakes rules

    • 23.10.2025
    • Indian Broadcasting World

    The Indian government yesterday proposed changes to IT rules, mandating the clear labelling of AI-generated content and increasing the accountability of large platforms like Facebook and YouTube for verifying and flagging synthetic information to curb user harm from deepfakes and misinformation.

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    X challenge prompts policy shift; content takedown orders get senior sign-off

    • 23.10.2025
    • BestMediaInfo

    Fresh amendment to the IT Rules says any intimation can now be issued only by a senior officer not below the rank of Joint Secretary, or equivalent

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    IPTV Pirates May Soon Be Named and Shamed, Italian Minister Says

    • 22.10.2025
    • TorrentFreak

    Having established itself as a moving and unpredictable target, it's widely accepted that piracy cannot be defeated using a single tool. Italy's toolbox is one of the most comprehensive available, having just added the ability to effectively fine IPTV pirates twice for the same offense.

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    Anti-Piracy Groundhog Day: Recycled Arguments Plague USTR’s Notorious Markets Review

    • 22.10.2025
    • TorrentFreak

    Every year, the Office of the United States Trade Representative uses input from copyright holders to update its list of notorious piracy markets. The process aims to help combat copyright infringement, but for the past several years, recurring arguments and rebuttals have contributed to a 'Groundhog Day' loop.

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    Gen Z Wants More Animation and Less Sex Onscreen, According to Teens & Screens Survey

    • 22.10.2025
    • Variety

    UCLA’s Center for Scholars & Storytellers released its annual Teens & Screens report Wednesday, yielding eye-opening insights into the tastes and preferences of young media consumers.

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    Only Joint Secretaries and DIG-rank officers can issue content takedown orders: MeitY

    • 22.10.2025
    • Storyboard18

    MeitY amends IT Rules to curb arbitrary takedown powers of junior officials; move aims to enhance accountability and procedural clarity under Section 79(3)(b) of the IT Act.

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