Technologies such as AI and digital public infrastructure have become the fundamental way of transforming government and governance and ensuring that state benefits reach last-mile beneficiaries, he said.
"What that means is leaving broad demos (demographics) behind and buying specific audiences," said Geoffrey Calabrese, Omnicom Media Group's chief investment officer.
Vaishnaw said most of the social media platforms are already moderating a lot of content and these sites are no longer a pure platform they were 30 years back.
Kerala is scheduled to launch a state-owned OTT platform, called C-Space, next month as per media reports.
Piracy continued to rise globally in 2023 across all content categories. The largest relative increase was visible in the music and software categories, which saw double-digit growth.
Pirate site-blocking schemes have become more common around the world but there are some notable regional differences.
Concerns that domestic revenue would decline as major studio titles were delayed to 2025 were not unfounded.
NEW DELHI : A private association of current affairs and news television broadcasters has expressed strong reservations against the Draft Broadcasting Services (Regulation) Bill, 2023.
The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a level-playing field in the sector.
According to Dentsu’s digital advertising report, the Indian advertising industry grew by 8.6% in 2023 and is expected to grow by 9% to reach Rs 1,01,591 crore by the end of 2024.