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    AI-generated pics on Instagram, FB & Threads to get ‘Imagined with AI’ tags by Meta

    • 07.02.2024
    • exchange4media

    The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock.

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    Amazon Prime to generate more than $2 billion in incremental ad revenue in 2024: Omdia

    • 07.02.2024
    • BestMediaInfo

    This figure will be on top of the revenue already generated from the sale of advertising slots during live sports broadcasts on the service.

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    Viacom18 expands horizon, tunes into live events

    • 06.02.2024
    • LiveMint

    Viacom18 had already organised Supersonic Club Nights through the past year and the Supersonic Arcade, which are sub-brands that take place in the run-up to the main festival.

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    ‘Govt may not have enough time to notify DPDP rules’

    • 06.02.2024
    • Telecom.com\EconomicTimes

    The administrative rules that will govern the Digital Personal Data Protection (DPDP) Act are unlikely to be notified before the end of the current government’s working tenure, sources told ET.

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    Shemaroo ties up with 4 international telecom operators to extend OTT platform

    • 06.02.2024
    • exchange4media

    Shemaroo Entertainment has entered into collaboration with four international telecom operators to extend its OTT platform.

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    Expedia to be Netflix’s first global advertising partner

    • 06.02.2024
    • exchange4media

    Netflix has announced that Expedia will be the first global advertising partner to activate a multi-market campaign on the streaming giant’s ad-supported plan throughout 2024.

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    IAS expands AI-driven brand safety and suitability measurement to Meta

    • 06.02.2024
    • Indiantelevision

    Global brands will gain more transparency advertising on Facebook/Instagram feed & reels.

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    Marketers must focus on process-rooted sustainable differentiators, not just activities: Harit Nagpal

    • 05.02.2024
    • BestMediaInfo

    Harit Nagpal, CEO and MD, Tata Play delivered the annual Nitin Puri Memorial Lecture at the Faculty of Management Studies on ‘Disruption, an obstacle or an opportunity?’

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    Govt inks pact with 3AI to make state AI hub

    • 05.02.2024
    • Telecom.com\EconomicTimes

    The MoU will also focus on building a community of AI & Analytics leaders from various enterprises and tech-service firms and local startups, as well as showcase initiatives of the ITE&C and emerging technologies wing of Telangana.

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    Govt bodies sign pact with Google, Meta, IBM to foster innovation in India: MoS IT

    • 05.02.2024
    • Telecom.com\EconomicTimes

    Government bodies have signed memoranda of understanding with Google, Facebook-owner Meta and IBM to foster innovation and investment in the country, Parliament was informed on Friday.

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