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    IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

    • 14.02.2024
    • BestMediaInfo

    Over the past year, our client conversations around IPL have shifted focus from pricing to value creation, be it through our platform, innovations, or contextual advertising, said Ajit Varghese.

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    Apple’s App Store is Riddled With Popular Piracy Brands (Update)

    • 14.02.2024
    • TorrentFreak

    Apple is relatively good at banning piracy-related software from its App Store. Now and then, a pirate app may slip through the cracks, as happened this week.

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    Rani Mukerji, Hande Ercel to Headline India’s FICCI-Frames Conference

    • 14.02.2024
    • Variety

    A-list Bollywood actor Rani Mukerji and Turkish star Hande Ercel will be among the luminaries speaking at the Frames conference in Mumbai.

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    Hong Kong Launches Fund for European Film Coproductions (EXCLUSIVE)

    • 14.02.2024
    • Variety

    Hong Kong will offer more than $1 million per project to film coproductions with Europe under a new grant scheme to be launched this week at the European Film Market in Berlin.

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    Disney’s Epic Deal Reignites Hollywood Love Affair With Video Games

    • 14.02.2024
    • The Hollywood Reporter

    As Bob Iger bets $1.5 billion that a ‘Fortnite’ investment can reenergize his flagship franchises, other major studios are giving a new look at gaming divisions that have become IP-centric gold mines.

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    Bombay HC strikes right note for music industry, but grey areas remain

    • 13.02.2024
    • LiveMint

    A recent court decision could pave the way for royalties for playing music at weddings, restaurants and other public places.

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    Off-Key: Theatre owners concerned over lack of buzz around Bollywood tunes

    • 13.02.2024
    • LiveMint

    New Delhi: The once potent synergy between Hindi film music and box office success appears to be weakening, particularly among audiences in smaller towns.

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    Cost and creative readiness stand out as primary hurdles in CTV advertising space

    • 13.02.2024
    • BestMediaInfo

    With CTV households in India projected to grow to 100 million, ad spends on CTV are expected to touch $400 million by 2027 at a CAGR of 45%, mentioned dentsu’s latest Indian ad spends report quoting MiQ data.

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    24th edition of FICCI Frames to be held from March 5-7

    • 13.02.2024
    • BestMediaInfo

    The 24th edition of FICCI Frames is going to be held from March 5-7, 2024, at The Westin, Powai Lake in Mumbai.

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    Google: Piracy Shield Has Legal Limits, Anti-Piracy Chief: Think Ethics, Do More

    • 13.02.2024
    • TorrentFreak

    Italy's Piracy Shield system has been fully-operational for almost two weeks yet usage remains surprisingly low.

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