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    In-depth: Marketers continue to advertise on social media with a pinch of salt

    • 05.07.2024
    • BestMediaInfo

    By their very nature, platforms driven by individual contributions will be unfiltered and prone to controversies and tribalism.

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    Is free YouTube content costing Sony its TV audience?

    • 05.07.2024
    • exchange4media

    Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube.

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    Contextual advertising: What’s the secret behind the resurgence?

    • 05.07.2024
    • exchange4media

    Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts.

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    Kerala to host two-day conclave on Generative AI next week

    • 05.07.2024
    • Telecom.com\EconomicTimes

    Generative AI, also referred to as GenAI, allows users to input a variety of prompts to generate new content, such as text, images, and videos, among others.

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    India gives the voice to Global South on AI global forums

    • 05.07.2024
    • Telecom.com\EconomicTimes

    India has set the global discourse by emphasising the intent of the government to democratise artificial intelligence (AI) and make it accessible to all.

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    Evolutionary AI is a powerful answer to complex problems

    • 05.07.2024
    • Telecom.com\EconomicTimes

    Look at the pandemic, you want to reduce the number of cases, but at the same time you don’t want to have a major economic impact on people’s livelihoods.

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    Government notifies more provisions of Telecom Act 2023

    • 05.07.2024
    • Telecom.com\EconomicTimes

    One major aspect that is being covered in the latest notification is the focus of the Central Government on increasing efficiency in spectrum utilization.

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    Crazy Frog Returns for Netflix’s ‘Axel F’ Promo, Two Decades After Topping Charts With Theme Song

    • 05.07.2024
    • The Hollywood Reporter

    Eddie Murphy‘s title character in the Netflix film Beverly Hills Cop: Axel F has an unexpected partner for fighting crime.

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    German Government Pledges 30 Percent Tax Rebate in 2025 Budget

    • 05.07.2024
    • The Hollywood Reporter

    German studios have been pushing for the incentive, which they say is necessary to remain competitive in attracting international productions.

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    Global Streaming Giants Call On Canadian Court To Shelve Streaming Levy

    • 05.07.2024
    • Deadline

    The global streaming giants have called on a Canadian court to stop plans to introduce laws requiring them to pay for local news.

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