JioStar’s Bhaskar Ramesh outlines a future in which the company wants to move beyond traditional campaign reporting
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align their strategies with viewer emotions and behaviors, leading to targeted ad placements
Amazon Music India is implementing a three-tier subscription model to attract more users, including a free service with ads, an upgraded Prime experience, and a premium unlimited plan. This change reflects the growing demand for diverse music services amid increasing smartphone penetration.
Malaysia has begun enforcing one of Asia’s toughest social media age restrictions, requiring platforms to block users under 16 as governments worldwide intensify scrutiny of tech companies’ impact on children.
The Centre is unlikely to dilute its proposed requirement for social media platforms to clearly label AI-generated content, according to a senior government official who spoke to Hindustan Times. The government is also considering a mechanism to specify which advisories issued by the Ministry of Electronics and Information Technology (MeitY) would be legally binding on intermediaries.
The Motion Picture Association will honor Francis Lawrence with its 2026 MPA Creator Award.
India moved up three places to rank fifth globally in digitalisation, while securing fourth place in AI performance. The report highlighted USD 328 billion in digitally delivered trade and the world’s second-largest AI talent pool.
IIMC launched the AIME Academy to expand AI education in media, while Information and Broadcasting Secretary Chanchal Kumar stressed that editorial responsibility, accuracy and human judgement must remain central despite growing AI adoption.