Traditional TV serials are garnering millions of views on streaming platforms. This highlights how OTT is no longer just for the urban elite but has become the default screen for a diverse, mass audience.

At the India AI Impact Summit 2026, Chief Minister of Maharashtra Devendra Fadnavis shared that India’s AI mission is about using technology to deliver transparency, inclusion and scale

At the India AI Impact Summit 2026, speakers demonstrated how India’s approach, combining consent-based data systems has created the foundation for AI deployment at a population scale

Following the meeting, PM Modi emphasised that India is making immense strides in AI

Vaishnaw added that the government is in discussions with digital platforms, which have shown some inclination to develop a mechanism to ensure fair compensation for news content creators.

As content and code continue to converge, the bigger question is not what AI can create, but what creators will choose to make with it.

Acknowledging that tensions between AI training models and copyright are complex, Ashwini Vaishnaw said simplistic regulatory approaches may not work. Foundational AI models, he noted, are built using vast amounts of publicly available knowledge from books, films, articles and other content sources.

Electronics and IT minister Ashwini Vaishnaw on Monday said India is in discussions with ministers from over 30 countries to develop common technical and legal solutions to tackle the misuse of AI in media, as deepfakes and synthetic content pose growing risks to trust, democracy and creative industries.

“We believe that there has to be a fair distribution of the revenue which comes out of the big efforts that the conventional media teams create,”