While this is a way for established Hindi film actors like Bobby Deol, Sanjay Dutt and Saif Ali Khan to reinvent themselves, the crossover also helps to gain wider audiences in the northern belt, improving traction for the film in question.
Indian-American Neal Mohan took charge of YouTube in February 2023 after one of Google's founding employees, Susan Wojcicki, decided to step down.
Most Indians (89 per cent) believe technology, including artificial intelligence (AI), is a key enabler in integrating traditionally excluded populations into the economy, a new report showed on Wednesday.
This report highlights how retail media can deliver far more than Return on Ad Spend (ROAS) by utilising a range of metrics and KPIs to understand how much the spend is paying off throughout the funnel.
GitHub has removed several repositories following a copyright complaint from Plex.
For more than seven decades, studios weren't allowed under certain conditions to own an exhibition company under the Paramount Consent Decrees, which were rescinded in 2020.
Platforms are boosting prices for the second time in as many years, hoping to nudge customers into their more lucrative ad-tiers.
American content was viewed by 60 percent of streaming users in major Asian markets during the first quarter of this year, outperforming Korean titles (at 56 percent) and Japanese content (48 percent).
In a significant development for the Indian entertainment industry, Artist International Group (AIG), under the leadership of David Unger, and Creativeland Studios, helmed by Sajan Raj Kurup, have unveiled a joint venture to establish AIG India.
EXCLUSIVE: The Indian Film Festival of Los Angeles (IFFLA) will welcome Warner Bros. Discovery, Netflix, Sundance Institute, Roadside Attractions and Film Independent as partners for its inaugural Industry Day.