Sci-fi film Kalki 2898 AD is India‘s highest-grossing film for the first half of 2024, contributing 15% of the overall box office this year, according to a report by Ormax Media.
Unlike Hollywood films which are based on existing comic books, these Indian projects and characters have no reference point and hence, fan bases have to be established from scratch and may not find favour easily.
The streaming giant's efforts to sell a lower-priced ad-supported tier have yielded strong ad revenue growth. The company's ad revenue is expected to have more than doubled in the June quarter.
Sanjay Kumar, CEO of Geospatial World, said that in the face of monumental infrastructure demands, a National Digital Twin Policy is not just a vision but a necessity.
India's leadership on Digital Public Infrastructure (DPI) has been acknowledged globally and in the G20 India Presidency in particular, according to the final 'Report of India's G20 Task Force on DPI released on Monday.
Its chief business officer, Sumit Sadana, told ET in an interview that the company hopes to start the India facility by 2025 which will complement some part of its global sales given its AI led products are sold out till 2025.
Over-the-top (OTT) platforms are increasingly betting on international shows to bolster their original content offerings at a time when audience fragmentation is posing a challenge due to the availability of multiple entertainment options.
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals.
The meeting, held with industry players, emphasised the necessity of a consistent licensing framework and equitable adherence to regulations for all participants.
While broadcasters accuse DPOs of under-declaration and piracy of content, DPOs claim that broadcasters want their audits to be conducted which is unviable.