The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display to CTV, but cites lack of show-level targeting and reporting as a key barrier
The report said microdramas can help OTT distributors draw younger audiences into their platforms, but ad-supported models will need careful execution because interruption tolerance is low in short-format content
The sequel’s India digital rights have been bought by JioStar for about Rs 150 crore, while Netflix has listed the Raw & Undekha version for overseas viewers
Britain’s communications regulator Ofcom yesterday proposed sweeping new rules for major streaming platforms aimed at strengthening audience protections and improving accessibility standards, bringing services such as Netflix, Amazon Prime Video and Disney+ closer to the regulatory framework governing traditional television broadcasters.
Michael, a biopic on singer Michael Jackson, has earned over Rs. 50 crore in India at last count.
A special screening of HOKUM turns cinema into a live horror playground for Indian fans
New TV Ratings Policy 2026 removes default landing page viewership from ratings
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
TV veteran-turned YouTuber Trevor Noah hosted the company's annual Brandcast upfront, where the platform unveiled a slate of shows from top creators for the first time.
The new rule will force broadcasters to refrain from putting their watermarked live channel on landing pages, even for marketing, believe stakeholders