Netflix’s advertising revenue more than doubled in 2025, making it one of the company’s fastest-growing businesses. Spencer Wang, Vice-President of Finance and Corporate Development at Netflix, flagged the momentum during the Q4FY25 earnings call, adding that the company now expects the ad business to “roughly double again in 2026 to about $3 billion”.

Despite their global success in adoption and monetization, however, apps that specialize in vertical video were less successful when it came to engagement.

The executive published his annual letter to the YouTube community Wednesday, outlining his priorities for the video platform.

Netflix-Warner Bros Discovery deal: The merger with Netflix would leave the combined company with approximately $85 billion in debt

Experts say India rollout is inevitable, but privacy, localisation and trust will decide success.

The SVOD (Subscription) segment crossed the $1 billion milestone in 2024 and is forecasted to nearly doubling to $2.68 billion by 2030. Meanwhile, the OTT Advertising (AVOD) market is moving even faster, jumping from $1.03 billion in 2020 to $3.25 billion in 2024, and eventually hitting $6.48 billion by 2030.

Disney’s ‘Zootopia2’ is now the highest-grossing animated Motion Picture Association (MPA) film of all time, having just surpassed ‘Inside Out2’. This milestone also makes Walt Disney Animation Studios’ movie the #9 biggest film in history worldwide.

The meeting is important as India and the U.S. are engaged in negotiating a bilateral trade agreement amidst a steep 50% import duty imposed by the Donald Trump administration on Indian goods since August

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV media can be bought, sold, and measured