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    Content that strikes chord with human motivations forms bedrock of effective marketing: Manisha Kapoor

    • 07.06.2024
    • BestMediaInfo

    Al should handle mundane tasks, but the essence of creative campaigns and audience engagement remains the domain of human ingenuity, according to Kapoor, ASCI's CEO and Secretary General.

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    MIB to convene meeting with media and ad bodies to discuss self-declaration: Report

    • 07.06.2024
    • exchange4media

    Days after the Supreme Court issued a directive on advertisers and ad agencies to submit a "self-declaration certificate" before publishing, the Ministry of Information and Broadcasting has convened a meeting for the industry bodies.

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    BREIN Pulled 610 Pirate Sites and Services Offline Last Year

    • 07.06.2024
    • TorrentFreak

    Dutch anti-piracy group BREIN has just posted its latest annual report. The group shut down 610 illegal sites and services, ranging from proxies and streaming portals, to IPTV services and Facebook groups.

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    Indian Animation Set for Annecy Splash

    • 07.06.2024
    • Variety

    For the first time, Indian animation will feature at Namaste MIFA, a pitch event at MIFA (Marché International du Film d’Animation) in Annecy

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    After India’s Cannes Wins, Industry Experts Are Hopeful for More Indie Film Funding – and Possible Oscar Glory

    • 07.06.2024
    • Variety

    India enjoyed a record year at the Cannes Film Festival — winning three major awards and an honor — and this is likely to have a positive impact on the country’s independent cinema scene, according to industry experts.

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    Generative AI in the U.K.: 36 Percent Have Used It, but Deloitte Highlights Need to Improve “Fluency”

    • 07.06.2024
    • The Hollywood Reporter

    "A subset of consumers remain underinformed about how generative AI works and its drawbacks," diagnoses the advisory and consulting firm.

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    Industry pins hope on continued push for deep-tech, digital, AI from new govt

    • 06.06.2024
    • Telecom.com\EconomicTimes

    As such, India's tech achievements have scaled new highs, be it digital public goods, or fintech, AI, or drones for various use cases.

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    YouTube Processed a Billion Content ID Copyright Claims in Six Months

    • 06.06.2024
    • TorrentFreak

    YouTube's latest Transparency Report shows that fewer copyright holders used the Content ID system to protect their works. Despite the modest decline, the claim volume continues to grow.

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    When You Give a Ball a Camera: How ‘Challengers’ VFX Team Created Tennis POV Scene

    • 06.06.2024
    • The Hollywood Reporter

    VFX director Brian Drewes and his team stitched together 23 shots for the viral 24-second scene. "There's no reference for it in the real world," he says.

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    OTT platforms no longer keen on exclusive content, turn to sharing rights

    • 05.06.2024
    • LiveMint

    Video streaming platforms are no longer insistent on keeping original content entirely exclusive and are syndicating it to rival players in some form or the other.

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