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    How Generative Al is shaping the next era of advertising

    • 20.08.2024
    • exchange4media

    In this post, we explore how Generative Al is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation.

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    “Colors has been pushing the envelop across languages and genres successfully” – Viacom18’s Alok Jain

    • 20.08.2024
    • Indiantelevision

    When you run a marathon, you have to set the pace, knowing your own stamina. Some sprint ahead right from the firing of the starting gun and lead the pack all the way to the finish line.

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    What the upcoming comScore study means for CTV growth in India

    • 20.08.2024
    • BestMediaInfo

    Experts suggest that while data on CTV is available, improved data would enhance a brand’s media planning, making it more effective and enabling publishers to create content that better aligns with audience preferences.

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    Star-Viacom18 merger: Will Hotstar and JioCinema merge in a single app?

    • 20.08.2024
    • BestMediaInfo

    Despite Disney+ Hotstar leading in downloads, RIL is considering merging it with JioCinema, stated news reports.

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    Karnataka poised to lead AVGC sector in India: State Minister

    • 20.08.2024
    • Indian Broadcasting World

    The future of gaming and animation in India is bright and Bengaluru is poised to be at the forefront, said Karnataka’s Minister Priyank Kharge yesterday.

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    Aussie Piracy Survey: ‘Poor Picture’ & ‘Slow Device’ = Cybersecurity Issues

    • 20.08.2024
    • TorrentFreak

    Creative Content Australia has new anti-piracy campaign underway alongside the release of its annual Piracy Behaviors and Attitudes survey.

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    Netflix U.K. Content Boss Anne Mensah on Creating Blockbuster British Shows, Steady Commissioning and Genre Expansion (EXCLUSIVE)

    • 20.08.2024
    • Variety

    Anne Mensah, Netflix’s U.K. VP of content, is one of the streamer’s most senior U.K. executives, overseeing scripted, unscripted, film and acquisitions.

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    INVIDI Technologies partners with Hathway, DEN to launch addressable TV on digital cable

    • 20.08.2024
    • Indian Broadcasting World

    INVIDI Technologies, a leader in addressable advertising technology, has announced a groundbreaking partnership with Hathway Digital Ltd.

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    Contentious Broadcasting Bill to proceed only after wider consultation: I&B Minister

    • 19.08.2024
    • The Hindu

    The hold on the Broadcasting Bill comes after criticism around its expansive provisions for online content creators, and the secretive way in which one of its subsequent versions was floated for consultation.

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    ‘Shogun’ Creators on the Challenges They Faced in the Six Years of Making the Drama: “It Was Chaos For a Long Time”

    • 19.08.2024
    • The Hollywood Reporter

    When the Emmy nominations were announced in July, FX’s historical drama Shogun took the lead with a whopping 25 noms, including one for best drama series.

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