Instagram is testing an optional “AI creator” label to improve transparency, but its voluntary nature may limit how effectively users can identify AI-generated content.

Programme to be implemented with IICT and industry partners, including Google and YouTube, focusing on skill development in AI-led creative fields

Broadcasters may have to give undertakings as the 2026 policy says landing-page viewership shall not be counted in ratings

TRAI has extended the deadline for comments on its consultation paper on FAST and app-based linear TV services to May 11, with counter-comments due by May 25

Vodafone Idea’s content platform Vi Movies & TV has announced its entry into the fast-growing microdrama segment through a partnership with Bullet Microdrama app. The move marks the first time microdramas will be made available on the Vi Movies & TV app, targeting the rising demand for mobile-first, short-form storytelling.

As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means

Late last month, JioHotstar and Warner Bros. Discovery expanded their partnership with the launch of HBO
Max in India that would be available as a separate hub on the service for an add-on pack starting at Rs. 49 per
month

Late last month, JioHotstar and Warner Bros. Discovery expanded their partnership with the launch of HBO
Max in India that would be available as a separate hub on the service for an add-on pack starting at Rs. 49 per
month.

Spotify announced on April 30, 2026, that it will introduce a “Verified by Spotify” badge and new artist activity insight on its platform to help users distinguish human artists from AI-generated or AI-based persona profiles. Verified artists will display a light green checkmark and the “Verified by Spotify” label on profiles and next to names in search results.