As viewers skip online ads, brands shift to branded content—non-ads that integrate products into entertainment. India's market hits ₹10,000 crore, evolving with digital media.
Publications like The Atlantic, News Corp, and Condé Nast have partnered up with OpenAI, licensing content for use in AI products like ChatGPT and SearchGPT.
This update enhances targeting and ad placement options, with programmatic guaranteed deals expected by November 2024.
The Department for Promotion of Industry and Internal Trade (DPIIT) has withdrawn an office memorandum of September 2016 regarding extending the scope of a rule of copyright law to internet transmissions.
In Germany, several large Internet service providers are blocking notorious pirate sites. These actions are the result of a voluntary agreement with rightsholders, under which the affected domain names can't be named.
New research from global advertising leader The Trade Desk shows young Indian consumers are increasingly gravitating towards the open internet with 76 percent expecting this trend to continue.
Mumbai police have shut down the Telegram group BJ Tech Knowledge, which illegally streamed content from major broadcasters like Disney Star, Viacom18, Sony, and Zee.
Before the lights and the cameras and the action of Hollywood can come to Nevada, there must come approval of hundreds of millions of dollars in tax incentives.
Mumbai: Banijay Asia, part of Banijay Entertainment, has inked a deal with Sony Pictures Television, the global television production and distribution company, acquiring format rights to produce Indian remakes of five of its popular international scripted series.
Reliance-Star India Merger: The Indian antitrust body may compel Disney and Reliance to sell some cricket broadcast rights or cap advertisement prices as part of an $8.5 billion merger.