Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals.
The meeting, held with industry players, emphasised the necessity of a consistent licensing framework and equitable adherence to regulations for all participants.
While broadcasters accuse DPOs of under-declaration and piracy of content, DPOs claim that broadcasters want their audits to be conducted which is unviable.
Harit Nagpal, CEO of Tata Play, emphasised the need for a uniform licensing regime and fair regulatory compliance for all players, including OTT and DD Freedish.
The German state of Saxony has moved the Bitcoin it seized from the alleged operator of long-defunct pirate site Movie2k. The haul of almost 50,000 bitcoins is worth over $3 billion at today’s exchange rate.
Showrunner Rapman talks about turning sickle cell disease into a superpower and a lesson he learned from 'Game of Thrones' that he's applying to the fates of his characters after that finale.
Season five is "going to be a battle for the outcome and the future of this world. And that’s the level we’re playing at," Nathan Mitchell tells The Hollywood Reporter heading into the finale.
Streaming platforms achieved another milestone in June, collectively accounting for more than 40 percent of all TV use in the United States — the first time that’s happened.
'The Walking Dead: Daryl Dixon' and 'Anne Rice's Interview With the Vampire' are among the shows heading to Netflix next month.
Free, ad-supported streaming television continues to be on a growth trajectory, once again rivaling its premium subscription counterparts in June.