As the festive season approaches, Mahesh Shetty, National Sales Head at Viacom18, anticipates a shift in brand spending towards high-impact entertainment properties, as the absence of a significant cricket calendar this year reshapes ad investments.

A study published this week by researchers in Spain shows how the intent to subscribe to a streaming platform is affected when potential subscribers are presented with stimuli such as advertising-based discounts, loyalty-based discounts, and prosocial anti-piracy messages.

The announcement of the U.K.’s new Independent Film Tax Credit (IFTC) back in March had a near instantaneous impact, at least in the case of one film production.

Spain is giving Toronto industry attendees a taste of what will unfold on a much larger scale in September 2026 when the festival launches its official content market.

Classic TV shows—both Indian and foreign—that aired during the 1980s, 90s and early 2000s, showcasing goofy charm, daily struggles as well as aspirations, continue to draw audiences on streaming platforms.

The Directors Guild of Canada — Ontario plays a key role in helping local editors, production designers and other below-the-line creatives shine on the world stage.

Low data rates, in turn, have sharply boosted data usage levels over the years with India’s average monthly data usage (AMDU) per subscriber having more than doubled to almost 26 GB in Q1FY25 from 11 GB in Q2FY20.

In the four years since first being established in early 2020 by the Royal Commission for AlUla (RCU), Film AlUla has quickly positioned itself as one of the fastest-rising film destinations in the Middle East.

How Amazon’s pullback from investing in African original content and M&A have affected entertainment industry players on the continent was one of the topics of a panel at the industry conference section of the Toronto International Film Festival (TIFF) on Saturday.