From fraud awareness to MSME schemes, microdramas are transforming corporate messaging into episodic storytelling, helping brands trade interruptions for immersion across vernacular, mobile-first audiences.

Executives believe Meta is avoiding the mistakes of the past by taking content that already works on mobile and extending it to the living room instead of asking creators to produce an entirely different format.

AIM Study shows video platforms lead engagement as YouTube clocks 93 per cent reach

India’s Rs. 2.78 trillion media and entertainment sector presented a mixed picture in the January-March 2026 quarter with the pay DTH subscriber base declining, while private FM radio expanded its footprint and satellite television channel availability remained broadly stable, according to data released yesterday by the Telecom Regulatory Authority of India (TRAI).

The business lacks enough premium-capable screens to match the performance of modern films. And make other tickets less expensive.

The Prasoon Joshi-led group will examine technology, funding, global competitiveness and policy support for Indian cinema, while model cinema rules have been sent to states to ease theatre expansion

Primetime Channels already has HBO Max, Paramount+ and Fox One among its offerings

Connected TV has moved quickly from an experimental reach layer to a Rs 3,000-crore advertising market in India. But as budgets follow audiences to the large streaming screen, a sharper question is emerging: can the industry measure CTV with the same confidence with which it sells it?

The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements