Experts suggest that while data on CTV is available, improved data would enhance a brand’s media planning, making it more effective and enabling publishers to create content that better aligns with audience preferences.
Despite Disney+ Hotstar leading in downloads, RIL is considering merging it with JioCinema, stated news reports.
The future of gaming and animation in India is bright and Bengaluru is poised to be at the forefront, said Karnataka’s Minister Priyank Kharge yesterday.
Creative Content Australia has new anti-piracy campaign underway alongside the release of its annual Piracy Behaviors and Attitudes survey.
Anne Mensah, Netflix’s U.K. VP of content, is one of the streamer’s most senior U.K. executives, overseeing scripted, unscripted, film and acquisitions.
INVIDI Technologies, a leader in addressable advertising technology, has announced a groundbreaking partnership with Hathway Digital Ltd.
The hold on the Broadcasting Bill comes after criticism around its expansive provisions for online content creators, and the secretive way in which one of its subsequent versions was floated for consultation.
When the Emmy nominations were announced in July, FX’s historical drama Shogun took the lead with a whopping 25 noms, including one for best drama series.
After three years of Hulk-sized expansion — including 10 feature films, 12 seasons of TV and two TV specials, an increase of over 300% from the Infinity Saga era — Marvel Studios is starting to ease up on the pace of its storytelling in the Multiverse Saga.
Even as streaming continues to grow, subscribers are still cycling through the premium services to watch their favorite shows, rather than committing to any or all of them.