The company wants to "catalyze ecosystem growth and accelerate adoption by leveraging its vast global reach and technological expertise across entertainment, gaming, and consumer electronics."

Top telecom players Reliance Jio and Bharti Airtel have already introduced 5G FWA services to their customers to complement their fiber-to-the-home (FTTH) offerings, a trend also seen in developed markets including the US.

Airtel Xstream already offers a large selection of TV shows, movies and web series which come included with the WiFi plans, and Apple TV+ will come bundled with premium Airtel WiFi and postpaid plans, the telco said.

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands.

It has announced a hike of 12-15% for individual and student plans, while the family plan has seen a significant 58% hike.

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision.

ZEE Entertainment Enterprises and Sony’s Culver Max Entertainment have resolved their disputes related to their failed merger.

In his address, S Krishnan emphasised the importance of developing intellectual property in India for industrial applications to maintain the country's technological edge.

The clarification comes amid a renewed push by telecom companies to get authorities to regulate communication apps, seeking the same-service, same-rule principle.