Google has announced a price hike for its YouTube Premium subscription in India, marking the first such increase since the service’s launch in the country.

Industry trackers and executives believe it can push for higher advertising tariffs but subscription is still a challenge; pressure on general entertainment viewership is a key issue.

The Fair Share Framework proposes that LTGs contribute to infrastructure costs based on the incremental traffic their services generate above a pre-decided baseline.

Walt Disney's ESPN network is exploring the use of artificial intelligence to help personalise its news and recap show "SportsCenter" as younger audiences embrace streaming television, ESPN Chairperson Jimmy Pitaro said on Wednesday.

Second priority is the 4G stack for BSNL. “What is remarkable is that India is the third or fourth country in the world to have its own 4G technology which means that the core, radio network and data centres are developed in-house,” Scindia said.

The Indian data centre sector is experiencing unprecedented growth driven by AI-led demand. Currently, India hosts approximately 1,300 AI companies, with AI expected to significantly increase the need for high-density server racks, ranging from 5 to 50 kW.

This merger of Viacom18 and Walt Disney Co's Indian media arm makes the combined entity India's largest entertainment conglomerate with a portfolio of 120 channels.

According to the pact signed on 28 February, Viacom18’s media operations will merge with Star India Pvt Ltd (SIPL) through a court-approved scheme of arrangement.

It offers content from Star's television dramas, as well as a variety of sports offerings such as cricket, football and tennis.