Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences.
The News Broadcasters Federation (NBF) met with Prime Minister Narendra Modi to discuss the issues within the Indian Broadcast News Media Industry.
Instagram has introduced a new educational resource named ‘Creator Lab’ in India, aimed at supporting and guiding aspiring content creators.
The Ministry of Information & Broadcasting (MIB) has expressed gratitude to the industry for its enthusiastic response following the announcement of the World Audio Visual & Entertainment Summit (WAVES) and the launch of the Create In India Challenge Season-1.
Richie Mehta, creator of Netflix’s “Delhi Crime” and Prime Video’s “Poacher,” is set to executive produce the upcoming film “Boy From Andaman.”
Action taken in collaboration with MPA-led antipiracy group Alliance for Creativity and Entertainment.
Media Partners Asia's (MPA) 2024 Asia Video Content Dynamics report offers a comprehensive analysis of content investment, engagement, and viewership across TV, VOD, and theatrical sectors.
Documentaries and docu-series, a genre often ignored for its sedate pace and dense storyline, appear to have found their moment under the sun, thanks to streaming platforms.
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency and data sharing within the present systems.
ESPN is looking at using artificial intelligence to create personalized “SportsCenter” shows for subscribers to its Flagship streaming service that is expected to launch in fall 2025, the network's chief executive said Wednesday.