The once bullish approach to green-lighting sequels and new seasons of web shows has slowed as streaming platforms become more cautious with content commissioning.
Peak volumes of 50-58 GB have often been observed during sporting events such as the Indian Premier League (IPL) and the cricket World Cup, when subscribers in urban and rural regions opt for higher-value recharge packs.
Sources say several shows- including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs.
Marketers love it for crunching data and crafting personalised content at lightning speed; consumers rely on it for quick info fixes; and publishers churn out content in a flash.
Elon Musk, CEO of Tesla Motors and the world’s richest man, has unveiled X TV, a new feature within the X app (formerly known as Twitter).
Verizon is pushing back against a copyright infringement lawsuit filed by several major music labels, arguing that inaction in response to piracy notices doesn't equate to liability.
Grammy- and Oscar-nominated songwriter Savan Kotecha says Outwrite will help songwriters in India reach global audiences: "I was the only ‘Indian guy’ in the room. I’m eager to help change that."
Reliance Jio, with over 450 million subscribers, has expanded its partnership with France-based Verimatrix for the security of its connected TV (CTV) platform.
All bow down: Netflix has yet another new no.1 movie that's quickly risen to the top of the streamer's charts. And everyone is saying the same thing about its lead, played by Aaron Pierre.
A PIL was filed on Tuesday in the Supreme Court seeking a direction to the Centre to set up an autonomous body to "monitor and filter" content and regulate videos on over-the-top (OTT) and other platforms in India.