The newly released framework reveals the operational structure behind how creators, studios, aggregators, distributors, and rights holders will now work with the platform

Double Tap Films, the microdrama studio backed by Pratilipi, has entered into a strategic partnership with TikTok to distribute its original Indian content across key international markets. The collaboration marks the studio’s first major step into global content distribution and reflects the growing international appetite for Indian-language storytelling in short-form formats.

Uday Shankar, Vice-Chairperson of JioStar and a journalist-turned-entrepreneur, has warned that cricket boards are increasingly “pricing themselves out” of India, arguing — in an interview published in entertainment news outlet Variety — that spiralling sports rights valuations are becoming difficult to sustain even for large broadcasters.

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization

The controversy over AI use in literature that attended the Commonwealth Foundation prize shouldn’t surprise us. Instead, this literary scandal should make us reflect on the future of AI-assisted writing. There’s no getting away from it.

According to multiple sources familiar with the matter, Reliance Jio has defended 5G network slicing in its submission to the Department of Telecommunications, arguing that the capability is permitted under India’s existing telecom and net neutrality framework.

An indie horror film, made by newcomers on a shoestring budget, has outperformed some of the biggest blockbusters of the year.