India’s microdrama market has scaled rapidly in a year, drawing OTT platforms, content companies, broadcasters and brands into a battle for short-form IP, audiences and monetisation.

ACE has announced the shutdown of LiveNetTV, a free IPTV app that survived for a decade despite legal pressure from multiple sides.

AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact

Artificial intelligence adoption is expected to accelerate globally over the next 12 months, with economists seeing productivity gains from the technology, even as concerns persist over the ability of data-centre investment to generate comparable employment, according to the World Economic Forum’s September 2026 Chief
Economists’ Outlook.

India’s ₹60,000-crore television broadcasting industry is facingregulatory uncertainty as traditional TV steadily loses customers to OTT
platforms, leaving broadcasters and distribution operators seeking greater commercial flexibility to manage a shrinking market.

Minors are legally incompetent to enter contracts under Indian law, notes SC; says social media firms must frame their platforms in conformity with Indian law, and enforce an age threshold of 18 years for ‘membership’

At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem

From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset

New tools let creators structure Shorts into episodes while viewers can comment from TVs