India’s proposed Digital Privacy Data Protection Act, 2023, which is awaiting rules finalisation and official notification, mandates that all websites and online services collecting or processing personal data must verify the age of their users.
In a groundbreaking move for Indian entertainment, JioStar in collaboration with Collective Media Network has announced the launch of ‘Mahabharat: Ek Dharmayudh’, the first ever AI-powered premium mythological series in India. The series is set to stream on JioHotstar from October 25 and will air on Star Plus starting October 26 at 7.30pm.
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
With millions in brand deals and daily ego boosts from legions of followers, not every creator wants to endure the industry’s humiliations.
Sony Pictures International Productions is set to showcase its IP adaptation playbook at the Tokyo International Film Festival‘s TIFFCOM content market, with executive VP of creative production and head of SPIP Shebnem Askin leading a deep dive into the studio’s strategy for turning local hits into global franchises.
Long-time Walt Disney animator Malcon Pierce’s animated short “Versa” is a deeply personal story. The animated short, playing at the Animation Is Film Festival this weekend, follows a young couple looking to start a family who experience a gamut of emotions—from grief and loss to ultimate joy—as they embark on an ethereal, abstract and imaginative cosmic dance of life.
The global microdrama market is exploding, with short-form content set to rake in $11bn by year-end
Consent is non-negotiable. Using a celebrity’s persona in ads, brand integrations or merchandising without express permission risks claims in passing off
At present, the MIB’s steering committee on anti-piracy primarily focuses on coordinating with the Indian Cyber Crime Coordination Centre (I4C) to crack down on digital piracy and movie leaks.
According to data released jointly by ICC and Jio Hotstar, the first 13 matches of the tournament have already reached over 60 million viewers, a five-fold increase over the 2022 edition, while the total watch-time has hit 7 billion minutes, up 12 times from the previous tournament.