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    TDSAT issues notice to Prasar Bharati on WAVES OTT onboarding TV channels, next hearing on April 29

    • 26.03.2026
    • Best Media Info

    At the centre of the dispute is Clause 11(3)(f) of the uplinking and downlinking guidelines, which permits broadcasters to provide channel reception decoders only to MSOs, DTH providers, HITS operators, and IPTV platforms

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    92% surge in 90 days: AI becomes the internet’s biggest curiosity driver, says Taboola

    • 26.03.2026
    • Best Media Info

    AI content surges across the open web as platforms like ChatGPT and players such as Anthropic and Meta drive sustained audience curiosity and engagement

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    OTT content spend falls 18% in 2025; alternative funding models gain ground

    • 25.03.2026
    • Best Media Info

    As OTT platforms rationalise content investments and production houses face funding pressure, the shift could open up new partnership models, including with brands

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    TRAI tariff design is hurting consumers and TV content economics, says report

    • 25.03.2026
    • Best Media Info

    Based on a survey of 2,037 TV-subscribing households across 15 Indian cities, the report said consumers still value television, but pricing and distributor-led packaging are hurting consumer welfare and content investment

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    What is new Google-government AI skilling initiative for creators and media professionals?

    • 24.03.2026
    • Best Media Info

    The programme, to be run through IICT, will start with foundational AI learning and then move into hands-on training on storytelling, YouTube practices and tools such as Gemini, Veo and Vertex AI

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    Microdramas redefine feed-first advertising as social-led discovery reaches 89%

    • 23.03.2026
    • Exchange4media

    As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling

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    ‘Current pricing trajectory not sustainable for industry’

    • 23.03.2026
    • Exchange4media

    Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constraints

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    Cloudflare Reports Surge in Geo-Blocked Pirate Site Domains

    • 23.03.2026
    • Torrent Freak

    Cloudflare's latest transparency report shows that the company geo-blocked nearly 2,800 domains in the second half of 2025, up from around 300 in the same period a year earlier.

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    Content cuts across formats for wider audiences, more value

    • 22.03.2026
    • Mint

    Industry experts say this allows IP owners to extend story universes and monetise catalogues with lower production risk.

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    Cable operators move TDSAT against Prasar Bharati’s WAVES OTT onboarding of TV channels

    • 20.03.2026
    • Storyboard18

    According to the petition, AIDCF has contested Prasar Bharati’s notice inviting applications (NIA) for onboarding linear TV channels on WAVES, arguing that the initiative violates the existing regulatory framework governing broadcasting and distribution.

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