From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast

Krishnan stressed the government's commitment to building an AI ecosystem that serves every citizen, including those at the margins of the digital economy

South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired by platforms in 2025. Driven by strong viewer engagement and high completion rates, these titles offer consistent viewing and pipeline stability for streamers.

While top stars have not yet faced budget cuts, producers are already re-evaluating all other production and
logistical expenses to manage costs.

Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting that it all starts with great content, which is what is most important to customers.

Streaming giant says India subscriber base has grown sevenfold since 2022

India’s CTV audience is still only around 6.6% of its population, much lower than the US, where CTV users are equivalent to nearly 70% of the population

The European Commission has published draft guidelines on when an AI system qualifies as high-risk under Article 6 of the EU Artificial Intelligence Act (AI Act), and when it does not. The guidelines are out for stakeholder consultation before finalisation and carry no binding force. Only the Court of Justice of the EU can give authoritative interpretations of the Act.

At GoaFest, Prasoon Joshi reflected on a culture overwhelmed by endless content, shrinking attention spans and disappearing human interaction. The McCann Worldgroup India CEO and CCO spoke about Gen Z, AI, creativity and why, despite technological disruption, emotional connection and human affirmation remain central to storytelling, talent and brands.