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    Is AI clipping creative wings or lending force to flight of imagination?

    • 27.05.2025
    • Exchange4media

    AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming less about the message and more about meaning

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    New OTT platforms emerge to serve relevant content to niche, regional audiences

    • 27.05.2025
    • Mint

    JOJO, Chull among new OTT platforms serving culturally rooted content to niche, regional audiences

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    Brazil Emerges as FAST Streaming Powerhouse, Set to Soon Become Its Second Biggest International Market in the World

    • 27.05.2025
    • Variety

    FAST services are on a tear — especially in Latin America, where Brazil is emerging as a global leader in adoption and monetization.

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    Prabhas’ ‘Salaar’ Tops Nielsen Mobile Streaming Charts as JioHotstar Dominates, Multilingual Content Surges in India

    • 27.05.2025
    • Variety

    Prabhas‘ pan-India action spectacle “Salaar: Part 1 – Ceasefire” has emerged as the most-watched movie on mobile streaming platforms in India for March 2025, according to Nielsen‘s latest Mobile Audience Measurement report.

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    ‘Mission: Impossible’ and ‘Lilo & Stitch’ Include Final VFX Shots From MPC After Technicolor Shutdown

    • 27.05.2025
    • Variety

    Paramount’s “Mission Impossible – The Final Reckoning” and Disney’s “Lilo & Stitch” may include some of the final credits of VFX giant MPC and commercial VFX studio The Mill, both of which were owned by Technicolor, which collapsed in February amid dire financial circumstances.

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    Oscar Winner Guneet Monga Kapoor, Vikramaditya Motwane Join India’s Kashish LGBTQ+ Film Fest Jury

    • 27.05.2025
    • Variety

    Oscar-winning producer Guneet Monga Kapoor and filmmaker Vikramaditya Motwane are among 16 jury members set to judge 12 competition categories at the 16th edition of India’s Kashish Pride Film Festival.

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    Musi Alleges Apple’s App Store Removal Was Orchestrated, Seeks Sanctions

    • 27.05.2025
    • TorrentFreak

    The legal dispute between Apple and music streaming app Musi has taken another unexpected turn.

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    Rethink OTT ads: 75% of users aren’t engaging

    • 27.05.2025
    • ET Brand Equity

    A recent CUTS International study reveals that mandatory tobacco warnings on OTT platforms are largely ineffective for Indian smartphone users. Over 41 per cent find these static, unskippable messages intrusive, leading to irritation and potential platform abandonment.

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    Piyush Goyal meets exporters, urges higher FTA use; US, EU trade deals figure in discussions

    • 27.05.2025
    • The Economic Times

    Commerce and Industry Minister Piyush Goyal on Tuesday discussed a host of issues, including ongoing trade talks with the US and EU, in a meeting with exporters and urged them to increase the utilisation of free trade agreements (FTAs), industry officials said.

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    Supreme Court Allows States to Tax DTH Despite GST, Raising Questions on OTT Taxation

    • 27.05.2025
    • Medianama

    The Supreme Court dismissed Bharti Telemedia’s appeal in State of Kerala vs. Asianet Satellite Communications Ltd., allowing state governments to impose entertainment tax on direct-to-home (DTH) services even when service tax, now subsumed under the Goods and Services Tax (GST), already applies.

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