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    Film promotions shift focus to small towns to boost audience engagement, revenue

    • 11.12.2024
    • LiveMint

    The strategy mirrors international efforts where Hollywood films, such as the Avengers series, host premieres in non-traditional territories like Seoul to deepen engagement and boost global box-office revenue, entertainment industry experts said.

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    Amazon to launch “Sponsored TV’ to democratize OTT advertising

    • 10.12.2024
    • exchange4media

    'Sponsored TV is designed to bring premium video advertising to businesses of every size,' said Girish Prabhu at the Amazon Sambhav event in Delhi today.

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    OpenAl launches Al video generation tool Sora

    • 10.12.2024
    • exchange4media

    Currently available to ChatGPT Plus and Pro subscribers in select countries, including India, Sora allows users to create hyper-realistic videos from text prompts.

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    MPA Posted $2 Million Surplus In 2023 With Increased Revenue From Content Protection Initiative And Member Dues

    • 10.12.2024
    • Deadline

    The Motion Picture Association posted a surplus of just over $2 million in 2023, reflecting increased revenue from dues and a content protection initiative, as well as other sources.

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    I&B Ministry gears up for its inaugural “WAVES Summit” from Feb 5-9

    • 10.12.2024
    • BestMediaInfo

    As per sources from the ministry, the government has invited more than 60 CEOs of the big tech world, including honchos like Satya Nadella and Mark Zuckerberg.

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    India’s advertising market to grow at 9.4% CAGR, reaching Rs 1.58 lakh crore by 2028

    • 10.12.2024
    • BestMediaInfo

    India Perspective” report, most of this growth will come from the digital front (internet advertising), which is expected to grow at a 15.6% CAGR, rising from Rs 41,000 crore in 2023 to Rs 85,000 crore in 2028.

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    30% of gamers make in-app purchases or engage with ads: Report

    • 10.12.2024
    • BestMediaInfo

    Dentsu India has unveiled the ‘India Gaming Report’, an analysis of the country’s gaming ecosystem.

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    YRF partners with Posham Pa Pictures for theatrical releases

    • 10.12.2024
    • Indiantelevision

    Yash Raj Films (YRF) today announced that it is partnering with series producer Posham Pa Pictures to jointly develop and produce theatrical films beginning 2025.

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    Saudi Arabia’s Neom Media Hub Partners With Hakawati Entertainment on Nine Picture Deal, Production Services Unit (EXCLUSIVE)

    • 10.12.2024
    • Variety

    Saudi Arabia’s Neom Media production hub and the kingdom’s Hakawati Entertainment have forged a strategic partnership to produce up to nine feature films.

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    ZEE5 partners STAGE to bring regional Indian content to US

    • 10.12.2024
    • Indian Broadcasting World

    ZEE5 Global has announced a strategic partnership with STAGE, a dialect-based OTT platform featured on ‘Shark Tank India’ Season 2.

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