One of the most interesting developments that I have seen in the recent past, since the mass proliferation of Artificial Intelligence (AI) tools like ChatGPT, is the launch of Public Relations for AI (AI PR for short) and “Generative Engine Optimisation” (GEO), which is meant to help clients get their brands visible in AI outputs.
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
Singh laid out why harmonization, infrastructure investment, and industry partnerships are crucial to getting ahead of digital crime
In a letter to Italy's Minister of Foreign Affairs, Antonio Tajani, the European Commission acknowledges Italy's work against online piracy.
From cricket to Coldplay, one executive is redefining how India consumes live entertainment.
With “Squid Game” Season 3 now breaking Netflix records globally, the local-first philosophy championed by Netflix Korea content chief Don Kang has been dramatically vindicated.
Fueled by a rapidly expanding eco-tourism industry, Costa Rica boasts an infrastructure that few countries in the region can claim.
Gov. Gavin Newsom traveled to a studio in Burbank on Wednesday to celebrate the expansion of the California film and TV tax credit to $750 million.
MIB seeks public comments on new amendments to TV ratings guidelines; bans consultancies