Information and Broadcasting Minister Ashwini Vaishnaw on Tuesday made a strong pitch for local manufacturing of equipment such as big cameras used in the film industry as part of the government’s ‘Make in India‘ initiative.

With brands seeking engagement-led festive storytelling, micro & mid-tier creators are seeing faster fee inflation than celebrities; some creators are delivering outsized ROI, shared industry players

While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix

Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards

This cinematic aspect ratio, previously uncommon in social media advertising, is now gaining traction for its ability to deliver immersive, full-screen experiences

While costs per show are almost one-fifth of an OTT series, these productions mean more work for both newer
as well as existing talent.

According to new regulations, GST on movie tickets priced at Rs 100 or less has been lowered from 12% to 5%. This change drops the base price of the Blockbuster Tuesday tickets to Rs 92, with the 5% GST bringing the final cost to Rs 95.

The petitioners, including the Multiplex Association of India (MAI) and production houses such as Hombale Films, argued that the blanket cap was “manifestly arbitrary” since it applied equally to multiplexes and single-screen theatres, despite their cost structures being vastly different.

It’s that time of year again, apparently: Disney is raising the prices of its Disney+ and Hulu plans in the U.S., including most bundles, as of next month.