According to MIB, the proposed amendments aim to allow multiple agencies to foster healthy competition, bring in new technologies, and provide more reliable and representative data, especially for connected TV platforms

The Ministry of Information and Broadcasting (MIB) has proposed an amendment to the current ‘Policy Guidelines for Television Rating Agencies in India’, which will enable over-the-top (OTT) service providers, distribution platform operators (DPOs), and Big Tech firms to open their own ratings agencies.

Paramount's $16 million settlement of the president's lawsuit appears to have solidified his transformation of the news landscape.

Post-apocalyptic horror film '28 Years Later' is doing well at the box office, with $100 million in revenue in its first two weeks.

The UK government has put a dampener on improvements to the UK’s high-end TV tax credit as it responds to the various demands made by the influential Culture, Media & Sport Committee (CMSC) earlier this year.

The discussions have also covered ideas such as big celebrity interviews and faster-turnaround documentary projects, according to the report.

MAGNA predicts above average ad spend resilience in 2025 neutralizing the impact of ad spend on cyclical events in 2024 led by National Elections & T20 World Cup. In 2025 MAGNA expects dynamic ad spend in Finance, Media, Pharma, Technology, Gaming and Retail, while Automotive and Electronics might lag

With constraints now been lifted, paving the way for Over-the-Top (OTT) platforms, Distribution Platform Operators (DPOs), and even large advertiser consortiums to float or invest in independent audience measurement bodies.

The expansion strategy will primarily focus on South India, with significant growth also planned in smaller cities and towns.