As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Many still feel the window should be decided basis scale and theatrical potential of an individual title since
there is no point holding back those that do not find any draw.
Indian audio and video content is breaking out of traditional diaspora markets. Saudi Arabia, Egypt, the Philippines, and parts of Africa are now key export destinations, driven by cultural alignment, not just expats.
Microsoft will invest 1.6 trillion yen in Japan over four years to expand AI and cloud, train 1 million workers by 2030, and deepen cybersecurity and data sovereignty partnerships
The Telecom Regulatory Authority of India (TRAI) has released a consultation paper to develop a regulatory framework for Application-based Linear Television Distribution (ALTD) services, a category that includes Free Ad-Supported Streaming Television (FAST) services, which include apps like Samsung’s TV Plus or Xiaomi TV+.
The 1992-batch IAS officer from the Bihar cadre succeeds Jaju, who has now been assigned as Secretary, Ministry of Development of North Eastern Region
Regional stories have strong emotional appeal, and in the short, mobile-first micro-drama format, they can
travel easily across digital platforms, experts say.
A comprehensive reading of the new TRP policy replacing the 12-year-old guidelines, tracing how it evolved and what it could mean for the wider media business
Built for quick consumption, Tadka offers short, high-impact stories across genres, as JioHotstar looks to create a structured alternative to the chaotic short-form content ecosystem
Chanchal Kumar, Secretary, Ministry of Information & Broadcasting (MIB), Government of India, visited the Film and Television Institute of India (FTII), National Film Development Corporation–National Film Archive of India (NFDC–NFAI), and Doordarshan Centre, Pune, on Monday. This marks his first visit to these key media institutions since assuming office on April 1, 2026.