OTT platforms are adopting a predictable approach by betting too much on established franchises without
taking risks.

In a content-saturated entertainment market, audiences are increasingly prioritising compelling storytelling over star power, reflecting a shift in viewer preferences toward strong narratives across films and streaming platforms

The government also highlighted the launch of the India Cine Hub portal in the Rajya Sabha

Micro-dramas are not replacing long-form viewing but adding a new layer content consumption, note industry players; the byte-sized nature combined with Gen Z storytelling drawing young audience

Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report

A new academic study counterintuitively concludes that online piracy can boost revenue for some films. By analyzing years of box office data, as well as upload details from The Pirate Bay, researchers found that high-quality leaks of "spectacle" movies, such as Marvel blockbusters, appear to increase theater attendance. For "story-driven" films, however, the opposite is true

India’s strong showing reflects rapid progress driven by a robust technology ecosystem, rising investments and a growing pool of skilled talent.

In India, many agencies continue to rely on manpower-based retainers, but client expectations are shifting. Brands adopting AI-led in-house models are demanding outcome-linked and intelligence-driven pricing. Smaller agencies are using AI to reduce production costs, prompting clients to question traditional billing logic.

The accused posed as authorised representatives of leading streaming platforms such as Netflix, Amazon Prime Video, JioHotstar, SonyLIV, Zee5, HBO, Hulu, JioCinema, Voot Select, and MX Player.