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    BARC ratings race against time: Industry awaits MIB nod as festive clock ticks

    • 21.08.2026
    • e4m

    Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

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    Microdramas move up the value chain as top studios bet on vertical storytelling

    • 21.08.2026
    • e4m

    From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation

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    As govt works on BARC ratings return, here are five key takeaways

    • 20.08.2026
    • Best Media Info

    With landing-page safeguards largely identified, the delay now threatens advertiser planning, festive demand and television’s position against digital as industry awaits top-level government approval urgently

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    Huge amount of simplification happening across laws and regulations

    • 20.08.2026
    • StoryBoard18

    Ashwini Vaishnaw Ashwini Vaishnaw outlined four pillars of India's sustainable growth: infrastructure investment, inclusive development, manufacturing and innovation, and simplification of laws.

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    Raghuram Rajan pitches AI tax and training incentives to tackle AI-driven job losses

    • 20.08.2026
    • StoryBoard18

    Rajan proposes combining a low initial tax on AI tokens with training incentives, arguing that companies should share responsibility for helping workers adapt as AI changes jobs.

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    Bilibili goes global: China’s video giant takes aim at YouTube

    • 20.08.2026
    • StoryBoard18

    Chinese video platform Bilibili has launched a global expansion drive featuring a new international app, English website plans and creator partnerships as it seeks to challenge YouTube and grow beyond China.

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    YouTube offers millions to keep top creators exclusive amid Netflix push

    • 20.08.2026
    • StoryBoard18

    YouTube is considering direct payments and brand-deal incentives for select creators, while creators weighing Netflix partnerships could lose access to some YouTube marketing and commercial opportunities.

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    Mid-budget films make a comeback as audiences rediscover the cinema habit

    • 20.08.2026
    • Indian Television

    Awarapan 2 and regional releases challenge the streaming-first narrative

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    Delhi HC asks CBFC, Centre to decide on how to add accessibility features in cinema, OTT for differently-abled people

    • 19.08.2026
    • Medianama

    The Delhi High Court has directed the Centre, CBFC (Central Board of Film Certification), filmmakers and other stakeholders to deliberate on making films accessible to persons with disabilities across cinema and OTT platforms.

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    AI is making creative work faster, but not necessarily better

    • 19.08.2026
    • Best Media Info

    Based on responses from 197 creative leaders, D&AD's AI & Creativity Report 2026 examined how AI was reshaping originality, agency economics, junior roles, governance and leadership

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