YouTube highlighted a shift where cricket engagement is expanding into regional content, fan participation, analysis formats and creator-led communities beyond live match viewing.
A Parliamentary committee led by Nishikant Dubey will review whether telecom and digital platforms are creating unequal internet access through premium services and differentiated user benefits, according to reports.
Piyush Sharma, Creative Head at Punjab Kings, said fans increasingly expect personalised and emotionally responsive interactions, while industry executives highlighted long-form content and creators as key tools for deeper engagement.
Google said fan behaviour is increasingly shifting toward second-screen activity, with audiences using Search and YouTube for player stories, merchandise, analysis and community-driven content around cricket.
Earlier, one connected TV device was effectively measured as one viewer. Under the new system, a single TV device with three people watching together could be estimated as a reach of three viewers.
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Regional content powerhouse STAGE, India’s leading dialect-based OTT platform, and Sri Adhikari Brothers (SAB), a legacy media institution with four decades of television excellence, have announced a landmark partnership to develop a massive slate of premium original series aimed at redefining hyper-local storytelling for Bharat.
From Snapchat-inspired Stories and TikTok-style Reels to Threads, Instants and Forum, Meta has repeatedly integrated competing social media formats into its ecosystem — turning several of them into major engagement and advertising drivers.
Here are some of the stakeholder submissions to the Ministry of Electronics and Information Technology (MeitY) on the March 2026 draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, that we could get our hands on.