AI is beginning to operate across the entertainment value chain from creation and localisation to discovery, distribution, personalisation and monetisation.
AI-led script evaluation is helping microdrama platforms improve their hit rate by identifying stronger stories and production formats before they commit to production.
India is commercialising direct-to-mobile broadcasting with voluntary device compatibility. Prasar Bharati is preparing an RFP, while industry experts debate if a voluntary approach can build scale in D2M
The blockbuster deal puts David Ellison at the helm of a media powerhouse spanning Paramount, Warner Bros, CBS, CNN, HBO Max and Paramount+, as traditional entertainment companies face pressure from streaming, Big Tech and AI.
According to a report by Cinema Express, Vishnu Manchu referred to actor Ram Pothineni’s comments about online anonymity and said his suggestion of Aadhaar-linked accountability for online identities deserves serious discussion.
Ted Sarandos says Netflix competes with YouTube for viewers, ads and creators
Updated recommendation systems will reward creators who add their own voice and reduce distribution for channels that mainly re-upload others’ videos
Casey Bloys hints at a bundle as Paramount and HBO Max remain separate brands
Microdramas, K-dramas, and anime are rapidly growing content formats in India, attracting younger audiences seeking diverse storytelling.
Regional films are going premium, with Tamil and Kannada titles testing IMAX and other formats. But limited screens, ticket-price caps and Hollywood competition could test the economics.