The tool, previously only available to Hollywood stars and some top YouTube creators, will allow these high-profile users to flag deepfakes or other AI-generated content that features their likeness.

Bringing creators onto the streaming giant dramatically expands ad inventory with content that is inherently monetization-friendly.

Netflix unveiled two special promotional videos celebrating India’s culture, festivals and culinary diversity during the global tourism event ITB Berlin, marking a new step in its collaboration with the Government of India’s tourism promotion efforts.

Alphabet-owned platform crossed $60 billion in annual revenue, overtaking traditional media giants as subscriptions and creator economy fuel growth.

“The definition of ‘synthetically generated information’ under the updated IT Rules is intentionally broad, and that is precisely where the legal tension lies,” said a legal expert. “If a piece of AI-generated or AI-altered content becomes indistinguishable from reality, it technically fits within the scope of SGI.”

A group of independent musicians has sued Google in a US federal court, alleging that the company used copyrighted music without permission to train its generative AI systems.

Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers

Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s nextgen is choosing unconventional paths before their acting debut

The official also said the central government had not seen the Karnataka government proposal to ban social media use for children below 16 but added that issues like social or online gaming fall within national jurisdiction and will have to be addressed separately