As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
The strategy, formalized across multiplexes in 2025, is proof that reasonable pricing can lure large segments
back to cinemas.
The newly launched body will bring together multiple regional film industries under a single national framework, with the Producers Guild of India joining as chief patron and institutional partner
From OpenAI’s ChatGPT on WPL to Canva on Shark Tank India, tech platforms are buying into high-reach sports and prime-time IPs to build mass visibility and trust beyond digital-only marketing
At CES 2026, Disney unveils short-form vertical video plans for Disney+ alongside new ad measurement tools, signalling a push to make the streamer a daily destination.
Storyboard18 had first reported about The Ministry of Information and Broadcasting (MIB) referring the Direct-to-Mobile (D2M) broadcasting proposal to a committee of secretaries.
As artificial intelligence becomes deeply embedded in economies, institutions, and everyday life, the need for a common global approach has never been clearer. The AI Impact Summit 2026 responds to this moment by proposing a shared framework that places people, the planet, and long-term progress at the centre of AI development.
Big Tech firms said the DPIIT’s plan, announced on 8 December, for standard AI royalties won’t work because it is difficult to separate commercial AI use from the very early stages, where it might have been a non-profit or research project.
Netflix has completed a decade of its presence in India, marking a significant milestone in the evolution of the country’s streaming and storytelling landscape. To commemorate the occasion, Monika Shergill, Vice President – Content, Netflix India, reflected on the platform’s journey and its commitment to Indian stories, creators and audiences.
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts