Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, MeitY Secretary S Krishnan discussed the need of effective monitoring of AI regulation and how India's stance on AI balances innovation with safeguards against potential harms.

On February 21, to ease the financial burden on DTH operators, the Telecom Regulatory Authority of India (TRAI) has recommended a reduction in the authorisation fee from the current 8% to just 3% of AGR.

The introduction of two bills on Wednesday follows plans to increase film and television incentives to $750 million a year.

Southern stars understand that they need to be consistent with their image, and can’t afford to make niche or segmented films that target only particular audiences, according to industry experts.

The new feature, which will take effect starting May 12, 2025, will see more and more advertisements placed at “natural break points”, such as pauses and transitions, to maintain the flow of the video.

The advertising world is no stranger to budgets vanishing into thin air. Enter the AAAI Ad Spend Optimizer Hackathon—an electrifying initiative under the Waves Create India Challenge, where number crunchers, data wizards, and marketing maestros are set to redefine ad spend efficiency.

Advertisers can now generate tailored ad copy, visuals, and targeting strategies in minutes

Marketers and tech experts say agentic Al can enable dynamic, hyper-personalized marketing, optimise bidding, and enhance ad spend efficiency, but one needs to be mindful of the ethics