As consumers increasingly turn to AI platforms for recommendations and discovery, marketers are beginning to rethink how brands appear inside chatbot-generated answers instead of traditional search results.

India’s largest streaming platform, JioHotstar, is recruiting more than 75 employees for AI-focused roles as it builds a new division dedicated to generative AI and machine learning. According to the Variety, the company is seeking engineers, researchers, designers and product specialists as it expands its use of AI in content creation, personalization and audience engagement.

Google has announced a new fake call detection feature for Android that aims to identify scam calls where fraudsters use AI-generated voices and spoofed phone numbers to impersonate a user’s contacts.

Netflix has launched a dedicated global hub for viewers who enjoy discovering films and series adapted from books, bringing together book-inspired titles in a single destination on the streaming platform, the company said yesterday.

WAVES OTT, the digital streaming platform of Prasar Bharati, has crossed one crore (10 million) registered users, achieving the milestone less than two years after its launch in November 2024, according to the Ministry of Information and Broadcasting (MIB).

Meta is expanding its content settings for teen accounts on Instagram, Facebook and Messenger globally to ensure age-appropriate experiences for younger users, it said yesterday, as social ‌media platforms face growing scrutiny about child health and safety.

The industry reacted to TRAI consultation on the FAST ecosystem along expected lines. But the response from news broadcasters stood out for a different reason

Data firm Antenna also says a majority of new subscribers are opting for ad tiers

Brussels begins review of $110 billion Hollywood deal amid competition concerns