IIGC emphasized that the proposed guidelines would not only provide clarity to the MIB but also assist in drafting well-structured policies addressing the complexities of the digital age.

Millions of rural Indians consume content on the platform every day. It’ll take time and a consistent push of vernacular content and campaigns that are culturally rooted before YouTube can match the credibility associated with traditional platforms, according to experts.

The WhatsApp–Meta appeal is not only about a Rs 213 crore penalty. It also concerns how India defines and regulates data in digital markets. Meta’s counsel told the tribunal, “By leveraging user data from WhatsApp, Meta can enhance its technology. It’s collected by me, it’s my personal property. Shall I give it to my competitors?” He cast user data as private property.

In a recent podcast, Aamir Khan has said that he is not against OTT but seeks longer theatrical window

Entertainment lovers no longer have to juggle multiple logins, renewal dates and subscription costs, with Airtel introducing prepaid packs that bring access to more than 25 OTT platforms under one plan.

Detection of copyright violations using AI is steadily becoming a common practice for IPR enforcements.

India’s state-owned public service broadcaster, Prasar Bharati, is inviting bids and seeking industry feedback for its Project Management Unit (PMU) to support its Waves over-the-top (OTT) platform, which was launched in November 2024. The broadcaster aims to position Waves OTT as the “most preferred digital platform of the nation” among global players.

From The Penguin’s 9 to The Pitt’s 5, Hotstar titles shine at the 77th Emmy Awards.

Camb AI has announced two new partnerships that will allow film and sports coverage from India to be more easily digestible for fans who want the content to be translated into a different language.