Tubi launches a native app inside ChatGPT to offer AI driven viewing recommendations, marking a new strategy in streaming competition and expanding in app integrations.

IICT launches free national AI Skills House program to teach practical AI to students, professionals, creators and developers, with limited seats and focus on hands on projects

Government opened financial bids to empanel OTT platforms for government advertising, marking a shift toward structured, data-driven digital outreach.

YouTube introduces new features that gives new insights like family status and income data, while also rolling out AI image generation tools in its Create app

Reports of 90-second unskippable ads on TV devices have prompted criticism from viewers, many of whom say the experience now feels closer to traditional television

Despite its advantages, the move is likely to revive tensions between satellite operators and traditional telecom companies

As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen

Many still feel the window should be decided basis scale and theatrical potential of an individual title since
there is no point holding back those that do not find any draw.

Indian audio and video content is breaking out of traditional diaspora markets. Saudi Arabia, Egypt, the Philippines, and parts of Africa are now key export destinations, driven by cultural alignment, not just expats.