With Balaji Telefilms' new partnership, YouTube presents an appealing alternative for content creators seeking IP control and ad revenue.

Films depicting consumption, use or trafficking of narcotic drugs will have to carry an anti-drug warning, with the Centre or the federal government making the requirement part of the guidelines governing certification of films for public exhibition.

Zee Entertainment's CEO Punit Goenka reveals growth strategy including new ventures in sports, movies, and emerging content.

The move forms part of BIG FM’s attempt to build a wider media ecosystem cutting across audio, video, news and short-form entertainment.

Rather than committing immediately to a large slate of short-form vertical dramas, Netflix appears to be testing the underlying format, distribution and advertising infrastructure first, while leaving open the question of how far it eventually wants to go into microdramas.

Ted Sarandos and Donna Langley along with SAG-AFTRA president Sean Astin and more execs convened in Washington to lobby Congress to push through an incentive this year.

Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure

The company, a senior government official said, will have to assume greater responsibility for content shared by users and distributed across its platforms, Facebook, Instagram, and Threads

MUBI takes a curated approach to streaming, focusing on independent, international, classic and critically acclaimed films.