The sharpest fall was seen at the brand level, with only 14 brands advertising during the 2025 final, a drastic drop from 70 brands in the 2023 edition.

Google AI Overview is quietly breaking the link between search and clicks, disrupting the very foundation of digital publishing

Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable

Extreme uncertainty at the box office has left advertisers jittery. The recent failure of high-profile star vehicles has made brands rethink the viability of big-ticket Hindi film endorsements. As several southern films dubbed in Hindi gain popularity, south Indian stars are emerging as pan-India icons.

A lawsuit, filed by several publishers in 2024, accused Google of not doing enough to prevent piracy while simultaneously profiting from it. A recent success for Google led to the dismissal of the publishers' vicarious liability claim, leaving a claim for contributory infringement to be decided.

The judgment was delivered in response to petitions filed by major cinema operators, including PVR Limited and Big Tree Entertainment Pvt. Ltd. (which operates BookMyShow).

AI companies must only reproduce lawfully accessible copyright-protected content when they crawl the web, the European Commission said in its General Purpose AI Code of Practice.

Some rightsholders in the EU are now demanding blocking of pirated live streams, no later than 10 minutes after notification. In Australia, extreme 'live' blocking doesn't yet exist, but even dynamic blocking delays can be measured in days rather than minutes.

The studio sharpens focus on digital and theatrical growth