The law, passed in November, initially applied to platforms such as Meta’s Facebook and Instagram, TikTok, and Snapchat, before being expanded in July to include YouTube, following complaints about its earlier exemption.
YouTube is leveraging Google's AI capabilities, including Gemini. A new tool called "Peak Points" is slated to roll out next year, which will use AI to identify the most engaging moments within popular content, allowing brands to place their ads when audience attention is at its highest.
User demand is growing rapidly. According to Sensor Tower, micro-drama downloads in India grew 113% in Q1 2025. Micro-dramas are seeing uptake in Tier 2 and Tier 3 cities. The format’s mobile-first, low-data design aligns well with Android-dominated distribution, and affordable access across middle-income households.
As the likes of Netflix, Prime Video, and Balaji experiment with AI in production, dubbing, discovery, and even rewriting movie endings, the technology is reshaping entertainment- fueling efficiency but sparking fears of ethical overreach.
IIGC emphasized that the proposed guidelines would not only provide clarity to the MIB but also assist in drafting well-structured policies addressing the complexities of the digital age.
Millions of rural Indians consume content on the platform every day. It’ll take time and a consistent push of vernacular content and campaigns that are culturally rooted before YouTube can match the credibility associated with traditional platforms, according to experts.
The WhatsApp–Meta appeal is not only about a Rs 213 crore penalty. It also concerns how India defines and regulates data in digital markets. Meta’s counsel told the tribunal, “By leveraging user data from WhatsApp, Meta can enhance its technology. It’s collected by me, it’s my personal property. Shall I give it to my competitors?” He cast user data as private property.
In a recent podcast, Aamir Khan has said that he is not against OTT but seeks longer theatrical window
Entertainment lovers no longer have to juggle multiple logins, renewal dates and subscription costs, with Airtel introducing prepaid packs that bring access to more than 25 OTT platforms under one plan.
Detection of copyright violations using AI is steadily becoming a common practice for IPR enforcements.